7М04106 – «Marketing and Brand Management in the market of commodities and services»

Form of education: full-time

Brief description of the application of knowledge: any organization involved in the competition for attention, favor and money of customers, should solve a number of important tasks: the definition of consumers; finding ways to attract and meet their needs; identify the needs of consumers and life values; identification of competitors in the market; belief in the benefit of customers over the competitive organization, etc. The solution to all these problems provides expert marketer!

Thus it is not surprising that the market in our region today demanded labor specialists in marketing, advertising, marketing managers and sales and other workers, who must hold a degree in marketing. Therefore, one can predict that the further development of market relations in the Republic of Kazakhstan will lead to increased demand for specialists in marketing.

Brief description of skills: Graduate master's degree in marketing in the learning process develops the following skills:

- Psychology of Management (requires a deep understanding of human motivation of the client);

- Interpersonal skills (listening, charisma marketer, sympathy, etc.);

- Analytical skills (understanding of different data reporting financial, budget, etc.; understanding of market research data and the ability to make the right conclusions from them; the ability to analyze databases and statistics and others);

- Wide horizons (cognition skilled marketer limited not only their industry and marketing);

- Extensive cultural knowledge (knowledge in the field of culture an important part of the key skills in marketing, especially the culture of other countries), and others.

Program Summary: The aim of the educational program 7М04106 – «Marketing and Brand Management in the market of commodities and services»: training the specialist marketer of a new formation, with the ability to self-improvement and self-development, needs and skills of independent creative mastery of new knowledge throughout their active life; with a high level of professional culture, including the culture of professional communication, high civil position, ability to formulate and solve modern scientific and practical problems, to successfully carry out teaching, research and management activities; acquire research skills, to participate in research activities at various levels, to continue research in doctoral training; obtain the required minimum of knowledge in the field of university pedagogy and psychology and experience of teaching at the university.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1. Possess theoretical and practical competencies in the field of socio-psychological relations and manage the team tolerantly accepting ethnic, confessional and cultural differences.

ON2. Apply the methodology and methods of pedagogical research in order to improve the quality of professional and educational activities, be able to conduct a conversation-dialogue in a foreign language in the field of specifics, use the rules of speech etiquette, make annotations, abstracts, scientific research in a foreign language.

ON3. Analyze and forecast trends in the market of agricultural goods and services to create a marketing plan, in order to increase market share and promote products of domestic brands.

ON4. To develop active social mobility in order to determine the quality of goods and services, as well as to determine their competitiveness, to be able to adapt the world experience of marketing technologies to the conditions of the domestic market.

ON5. Identify and evaluate the preferences of potential customers and buyers in the market of goods and services, apply modern digital technologies for data analysis and visualization using interactive marketing tools.

ON6. Apply modern methods of processing and interpreting marketing information for strategic marketing planning, monitor the state of the market of goods and services, choose direct marketing methods to promote the products of an economic entity.

ON7. Summarize, compile, analyze and interpret marketing, financial, statistical reports, working with information from various sources, including global and local information networks, and use the results of the analysis to make management decisions.

ON8. Solve problems and tasks, evaluate methods of scientific research of the market of goods and services, obtain new reliable facts based on observations, experiments, scientific analysis of empirical data, compile analytical reviews of accumulated information in world science and industrial activity, summarize the results obtained in the context of previously accumulated knowledge in science and draw conclusions and practical recommendations based on representative and original research results.