Digital Marketing

Digital Marketing

UNDERGRADUATE, 6В04104 – «Digital Marketing»

Qualifications: Bachelor of Business and Management

Duration of training: 4 years

Form of education: full-time

Brief description of the application of knowledge: any organization involved in the competition for attention, favor and money of customers, should solve a number of important tasks: the definition of consumers; finding ways to attract and meet their needs; identify the needs of consumers and life values; identification of competitors in the market; belief in the benefit of customers over the competition organization, etc. The solution to all these problems provides expert marketer.

Thus it is not surprising that the market in our region today demanded labor specialists in marketing, advertising, marketing managers and sales and other workers, who must hold a degree in marketing. Therefore, one can predict that the further development of market relations in the Republic of Kazakhstan will lead to increased demand for specialists in marketing.

Brief description of skills: graduate specialty degree in marketing in the learning process develops the following skills:

- Understanding of market research data and the ability to make the right conclusions from them; the ability to analyze databases and statistics and others);

- Wide horizons (cognition skilled marketer limited not only their industry and marketing);

- Psychology of Management (requires a deep understanding of human motivation of the client);

- Interpersonal skills (listening, charisma marketer, sympathy, etc);

- Analytical skills (understanding of different data reporting financial, budget, etc);

- Extensive cultural knowledge (knowledge in the field of culture an important part of the key skills in marketing, especially the culture of other countries), and others.

  • Organization and conduct of the business to provide services in different types and forms of social and cultural services (entertainment, trade, hotel business, catering, etc.);
  • The development of service policies of an economic entity in the field of basic and additional services;
  • Promotion of services, quality assurance services (efficiency, availability, reliability, safety, ergonomics, aesthetics, and others.);

Scientific research services to market conditions

Program Summary: The aim of the educational program of the 6В04104 – «Digital Marketing»  by profile preparation is to prepare marketing specialists of the new formation, with high-grade and high-quality specialized education, professional competence, in-depth theoretical and practical individual training in the field of state and local government; with the development of sustainable knowledge, providing a high level of intellectual development, mastery of the moral, ethical and legal standards, culture of thinking, the development of creativity, initiative and innovation.

The purpose of the educational program at the scientific and pedagogical training: training specialist marketer of a new formation, with the ability to self-improvement and self-development, needs and skills of independent creative mastery of new knowledge throughout their active life; with a high level of professional culture, including the culture of professional communication, high civil position, ability to formulate and solve modern scientific and practical problems, to successfully carry out teaching, research and management activities; acquire research skills, to participate in research activities at various levels, to continue research in doctoral training; obtain the required minimum of knowledge in the field of university pedagogy and psychology and experience of teaching at the university.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1. To determine and analyze the nature of economic processes at micro and macro levels in a meaningful way.

ON2. Ability to apply the norms of legislation in professional activity.

ON3. Express the ability to interpersonal social and professional communication in the state, Russian and foreign languages; organize teamwork on the principles of tolerance, taking into account ethical, confessional and cultural differences.

ON4. Identify potential customers, distinguish their needs and preferences, segmentation and selection of target market segments, as well as develop and form a product range, establish a system of prices and discounts

ON5. The ability to identify potential customers, identify their needs and preferences, segmentation and selection of target market segments, as well as the development and formation of the product range, the establishment of a system of prices and discounts.

ON6. To organize monitoring and analysis of marketing activities, as well as the development of means of promotion and communication impact on the consumer

ON7. Use effectively applied software products, modern digital platforms, technologies, be able to adapt technical data processing tools to build distribution channels and deliver products to the end customer, organize sales and serve customers

ON8. Organize and plan marketing control of the activities of economic entities in the production and sale of products and services, as well as apply the knowledge gained to create an effective management system for marketing activities of any economic entity, readiness for continuous improvement of the level of general education and professional knowledge