8D04105, PhD – MARKETING

Duration of education: 3 years

Form of education: full-time

Brief description of the application of knowledge: in the modern world, every company must constantly study the market, analyze market opportunities, to choose what products he needs to make, which was in demand from consumers. Management companies always carries out its activities in accordance with market requirements and demands of the consumer. These functions are performed by the marketer. Each enterprise has a marketing department, where marketers are engaged in a constant study of the customer requirements, the best ways to meet the needs, strengths and weaknesses of competitors and the market. Marketing is a popular profession in the educational market.

Brief description of skills: PhD doctoral graduate with a degree in Marketing in the learning process develops the following skills:

• evaluate and synthesize scientific theories, knowledge and ideas in the field of marketing based on the using of research results, modern methodology, approaches and trends of their development in order to create their own contribution to building up the scientific potential of the fundamental and applied school of marketing;
• apply effective methods of planning and organizing scientific research of high significance in the framework of ongoing projects, forming a consistent methodology for their implementation and using scientific methods of research practice (general, interdisciplinary , quantitative, qualitative, new, original : imitation, ethnographic, synectic and others);
• celebrating concept and policy of market development, industry organizations on the basis of their systemic analysis, evaluation of strategic groups of competitors and smart technologies in order to increase the effectiveness of marketing activities in these areas and their projection on innovative and competitive development directions;
• create original scientific products of different levels based on planning and implementing an integrated research process, applying combined techniques and interdisciplinary knowledge, reasonably presenting their results, expanding the scope of existing knowledge for discussion in discussions and publications of national and international refereed publications included in the Clarivate Analytics, Scopus and others;
• promote technological, social development in the interest of the formation of the Kazakhstan scientific school of marketing and economic society, expanding the academic, professional, research and educational contexts, as well as defining the strategy of improving the personal and professional growth.

Program Summary: The aim of the educational program PhD doctoral specialty 8D04105 - «Marketing» is a training specialist in marketing of the new formation, having a broad fundamental knowledge, proactive, adaptive to the changing requirements of the labor market and modern technology, able to work both individually and in a team.

This educational program reinforces the connection with practice, allowing to prepare high level specialists with high civil position of professional culture, professional competence. Choice doctoral individual trajectory of education in the modern areas of the economy, marketing and commercial activities, makes it possible to create conditions for mobile flexible planning of the educational process, to develop students' ability to self-improvement and self-development, raise the need and skills of independent creative mastery of modern knowledge, to master the basic courses the intersection of science, guaranteeing professional mobility on an international level.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1. To use the conceptual and methodological apparatus of economic sciences to solve non-standard problems of various levels of complexity in the analysis of modern economic policy and economic processes at the national and international level.

ON2. Have the skills to apply modern marketing research methodologies using digital technologies in the preparation of marketing strategic plans.

ON3. Choose innovative strategies and strategies of interpersonal interaction to solve economic problems at various levels

ON4. Calculate applied methods and techniques in complex marketing research and make a forecast when developing scientific projects.

ON5. Offer creative organizational and managerial solutions in professional activity and willingness to take responsibility for them

ON6. Be able to compile, analyze and interpret marketing and other reports, as well as use the results of the analysis to make optimal management decisions.

ON7. Be able to investigate the market conditions of educational services, predict and promote current trends in the development of the educational system and innovative activities

ON8. Confirm professional activity, guided by the principles of social responsibility and analysis of socio-economic problems in conjunction with a wide range of political, institutional, psychological factors