Candidate of Economic Sciences, professor Office# 1410 phone. 398208 E-mail: a.zholmukhanova@kazatu.edu.kz |
Sphere of scientific interests
Marketing research of the market for goods and services in a competitive environment.
Delivered disciplines
Marketing, marketing research, marketing of goods and services, marketing communication, marketing - management,Marketing in trading activities, Strategic marketing.
Education
1992-1996. Kazakh Institute of Consumer Cooperation, specialty: commercial activity in the market of goods and services
2003-2007 Postgraduate studies at the University of S. SeifullinKATU, specialty 08.00.05 - "Economics and management of the national economy (agriculture)"
Work experience
since 1996 - S. SeifullinKATU, Faculty of Economics, Chair of Marketing and Service, Professor)
Awards and Honors
Certificates of the winner of sports and cultural events of the university
Advancedtraining courses
Published works
Hirsch index: 5 (https://www.scopus.com/authid/detail.uri?authorId=55367690500)
Author of more than 65 scientific works. The more important are on the following directions:
(https://www.scopus.com/authid/detail.uri?authorId=55367690500)
(https: //www.scopus.com/authid/detail.uri? AuthorId = 55367690500)
5. Iinstruments of urban marketing in the sphere of tourism (on the example of Astana and Almaty cities)Bulleten of the ROO National Academy of Sciences of the Republik of Kazakkhstan «CF Halyk» 5(405) /2023 б.471 - 484
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Почетный профессор Казахского национального аграрного университета. Карьера. 1979 г. — Кайрат Айтуганов начал работать оператором цеха перевозки Кокчетавского почтамта. 1984-1985 гг. — ассистент кафедры почвоведения Целиноградского сельхозинститута. 1987-1989 гг. — агроном, старший агроном, главный экономист совхоза Карабулакский Зерендинского р-йона Кокчетавской обл.