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Shapenova Kuralai

Shapenova Kuralai

 

 

Master, Senior Lecturer of  «Management

and Marketing» Chair

Office 1427

E-mail:  k.shapenova@kazatu.edu.kz

Sphere of scientific interests

Modern technologies in marketing, forecasting and innovation of economic processes

Delivered disciplines

Information technologies and systems in marketing, Digital technologies in marketing, SMM marketing, Market analysis tools, Marketing of goods and services

Education

1993-1998  S.Seifullin Agrarian University, speciality Economics-management

2012-2014 Masters program,  Kazakh Academy of engineering, Faculty of Economics

Work experience

1998 -2012  Assistant of the chair « Еconomic and mathematical modeling »

2013 – 2021 Senior Lecturer of the chair «Marketing and Service»

2022 - to present time Senior Lecturer of the chair «Management and Marketing»

Awards and Honours

  • Certificate of honor "Ministry of Education and Science of the Republic of Kazakhstan, NTC", 2011
  • Certificate of  Merit «55 years of the S. Seifullin Kazakh agrotechnical University», 2012
  • Certificate of  Merit «60 years of the S. Seifullin Kazakh agrotechnical University», 2017

Advanced training courses

  1. "Trends in Public Administration Reforms & Expanding the Knowledge Horizon" and "Publishing in top academic journals" Lecturer: Mr.Ali Farazmand. Professor of Pablik Administration, Florlda Atlantic University, Nur-Sultan, 2019
  2. Training Course of the consulting company "ISO implementation Agency", according to the program: training of specialists in accordance with the requirements of the international standard ISO 37001: 2016 "anti-corruption management System" with the qualification: Manager of the anti-corruption management system, Nur-Sultan, 2019.
  3. Completed training in the advanced training program "Distance learning technologies in higher education", Association of higher educational institutions of the Republic of Kazakhstan, Nur-Sultan, 2020.
  4. Courses "Media planning", Transit economy, Nur-Sultan, 2021.
  5. Courses "SMM marketing", Scientific and methodological center "ZIAT", Nur-Sultan, 2022.

Published works

  1. "The economic essence and main stages of the innovation process in agriculture", Proceedings of the International Scientific and Practical Conference Collection of Proceedings of the NPK "The market and production efficiency -14" Scientific journal "Vestnik GTA", pp.368-370, Kokshetau-2017
  2. "Peculiarities of monitoring and evaluation of learning outcomes in credit technology of education". Halykaralyқ ғylym mayalalar zhynaғynda "WORLD SCIENCE: PROBLEMS AND INNOVATIONS". RINC - ta rikelgen, Elibrary. Older elektrody kitaphanada shyaraldy 202-207 bets. Resay, Penza Hal, 2017 f

  3. "Forms and methods of management of innovative processes in the agro-industrial complex" Halykaralyқ ғylym mayalalar zhynaғynda "WORLD SCIENCE: PROBLEMS AND INNOVATIONS" RINC - ta rkelggen, Elibrary 04/30/2018 ж. Penza қ. 2 

  4. "Principles and instruments of the mechanism of innovation management in the development of agriculture" Halykaralyқ ғylym mayalalar zhynaғynda "WORLD SCIENCE: PROBLEMS AND INNOVATIONS" RINC - ta rkelggen, Elibrary 04/30/2018 ж. Penza қ. 1 

  5. "Marketing research on assessing the quality of agricultural organic products", International scientific and practical conference "Seifullin readings 18(2): "science of the XXI century - the era of transformation", Astana, 2022. I volume, IV part