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Shapenova Kuralai

Shapenova Kuralai

 

 

Master of Economic Sciences, Senior Lecturer

Office 1424

E-mail:  k.shapenova@kazatu.edu.kz

 

Sphere of scientific interests

Study of consumer preferences and needs in priority sales markets in order to organize high-quality and effective marketing of Kazakh organic products

  • 2021–2023 – Participant in the Targeted Program Funding (TPF) project: “Regulatory and methodological support for the development of organic production in the Republic of Kazakhstan in accordance with international and foreign standards and the requirements of priority sales markets”, IRN No. 10765064.
  • 2023–2025 – Participant in the project: “Study of the implementation of the agro-industrial complex (AIC) potential under the conditions of spatial development of rural areas in the northern regions, and development of recommendations to improve the welfare of the rural population”, AR No. 23490441.

Delivered disciplines

«Econometrics for Business Decision-Making», «Market Analysis Tools», «Information Technologies and Systems in Marketing», «Internet Technologies and E-Commerce», «Econometrics»

Education

  • 1993–1998 – S. Seifullin Akmola Agrarian University, major in Economics and Management in the Agro-Industrial Complex (AIC)
  • 2012–2014 – Master of Economic Sciences, specialty 6M050600 – Economics (Astana, KITA)

Work experience

  • Since 1998 – Present Senior Lecturer, Educational Program Group (EPG) Economics, Management and Marketing, S. Seifullin Kazakh Agrotechnical Research University.
  • 2012–2014 Master of Economic Sciences, Senior Lecturer, Department of Economic and Mathematical Modeling and Marketing, S. Seifullin Kazakh Agrotechnical University.
  • 1998–2012 Assistant, Lecturer, Senior Lecturer, Department of Economic and Mathematical Modeling and Marketing, S. Seifullin Kazakh Agrotechnical University

Awards and Honours

  • Awarded the Saken Seifullin Medal, S. Seifullin Kazakh Agrotechnical Research University, 2025.
  • Letter of Appreciation on the 130th anniversary of Saken Seifullin, 2024.
  • Certificate of Honor on the 60th anniversary of S. Seifullin Kazakh Agrotechnical University, 2017.
  • Certificate of Honor on the 55th anniversary of S. Seifullin Kazakh Agrotechnical University, 2012.
  • Certificate of Honor for organizing and conducting the UNT (Unified National Testing), National Testing Center, 2011.

Advanced training courses

  1. "Trends in Public Administration Reforms & Expanding the Knowledge Horizon" and "Publishing in top academic journals" Lecturer: Mr.Ali Farazmand. Professor of Pablik Administration, Florlda Atlantic University, Nur-Sultan, 2019
  2. Training Course of the consulting company "ISO implementation Agency", according to the program: training of specialists in accordance with the requirements of the international standard ISO 37001: 2016 "anti-corruption management System" with the qualification: Manager of the anti-corruption management system, Nur-Sultan, 2019.
  3. Completed training in the advanced training program "Distance learning technologies in higher education", Association of higher educational institutions of the Republic of Kazakhstan, Nur-Sultan, 2020.
  4. Courses "Media planning", Transit economy, Nur-Sultan, 2021.
  5. Courses "SMM marketing", Scientific and methodological center "ZIAT", Nur-Sultan, 2022.

Published works

Author of 30 scientific works, including: KOKSNVO MNVO RK – 1; RINC – 2

Most significant publications in the stated field:

KOKSNVO MNVO RK:

  1. Қазақстанның органикалық ауыл шаруашылығын кадрлармен қамтамасыз ету және технологиялық дамытуда аграрлық бейіндегі білім.
    Scientific Journal Vestnik of the Kazakh University of Economics, Finance and International Trade, 2023, No. 3 (52), pp. 92–100.

RINC:

  1. Forms and Methods of Managing Innovative Processes in the Agro-Industrial Complex (AIC), WORLD SCIENCE: PROBLEMS AND INNOVATIONS, RINC, 30.04.2018, Penza, Part 2.
  2. Principles and Tools of the Innovation Management Mechanism in Agricultural Development, WORLD SCIENCE: PROBLEMS AND INNOVATIONS, RINC, 30.04.2018, Penza, Part 1.
  3. Marketing Research for Assessing the Quality of Agricultural Organic Products, Proceedings of the International Scientific and Practical Conference Seifullin Readings 18(2): “Science of the 21st Century – Era of Transformation”, 06.10.2022, Vol. 1, Part 4