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Educational Programs Group "Economics, Management, and Marketing"

Educational Programs Group "Economics, Management, and Marketing"

 

The "Economics, Management, and Marketing" Educational Program is one of the region's leading educational programs for training highly qualified managers and marketers capable of solving business problems and challenges in line with modern trends and requirements.

The educational activities of the EPG are aimed at implementing educational programs that are developed in accordance with the National Qualifications Framework and professional standards aligned with the Dublin Descriptors included in the Register of the Ministry of Education and Science of the Republic of Kazakhstan, taking into account the country's economic development trends and modern consumer and labor market demands for the quality of personnel training.

The EPG faculty consists of 47 instructors, including 6 professors; 10 associate professors; 9 candidates of economic sciences; 3 associate professors; 2 PhDs; and 17 master's degree students.

 

Currently, faculty members of the State Educational Institution of Higher Professional Education (GEP) A.Zh. Nukesheva and Sh.E. Sautpaeva are recipients of the Bolashak international scholarship program. Faculty members of the State Educational Institution of Higher Professional Education (GEP) Z.K. Anafiyeva, K.T. Alenova, and A.Zh. Nukesheva have received the "Best University Teacher" state grant in various years.

Every year, faculty members of the State Educational Institution of Higher Professional Education (GEP) complete advanced training courses and internships at universities and centers in Kazakhstan and abroad: Sh.E. Mutallyapova at Xinjiang Agricultural University; A.Zh. Nukesheva at the University of Leicester (UK), Weihenstephan University of Applied Sciences (Germany), Nazarbayev University, the University of Hohenheim (Germany), and the University of Davis (USA); B.A. Ainakanova at the University of Davis (USA); A.K. Shaimerdenova; and A.S. Kazkenova. Mongolian National Agrarian University (Mongolia).

The faculty of the National Agrarian University actively participates in the implementation of research projects funded by program-targeted programs and grants. Currently, the faculty of the National Agrarian University is conducting research on the following projects:

"Regulatory, legal, and methodological support for the development of organic production in the Republic of Kazakhstan in accordance with international and foreign standards and the requirements of priority sales markets," supervised by R.A. Karabasov, PhD in Economics;

"Research on demographic and migration processes in the northern regions of the Republic of Kazakhstan: identification and analysis of fundamental factors and development of methods for their regulation," supervised by K.B. Bodauhan, PhD in Economics.

- IRN AP19680251 "Analysis of the problems of developing a circular economy in the agro-industrial complex of Kazakhstan with the development of a model for leveraging its potential in modern conditions," State Fund of the Ministry of Education and Science of the Republic of Kazakhstan, 2023-2025

In 2023, the department initiated the creation of a new research area in the field of food security. A memorandum on the establishment of the Center for a New Climate Economy was signed with the participation of Rae Kwon Chung (Korea), a member of the board of the Ban Ki-moon Foundation for a Better Future, a member of the International Award Committee for the Global Energy Prize, and a Nobel Peace Prize laureate. This center is intended to become the first institute in Kazakhstan and Central Asia to implement a new model of economic development based on the principles of sustainable growth, green technologies, and reducing the impact of climate change on agriculture.

On November 25, 2025, the Kazakhstan National Channel's program, "Open Square," discussed the topic of "Preservation of Border Villages." A speaker on the program was

Darima Zhenskhan, Professor at the S. Seifullin Kazakh Agrotechnical Research University, PhD in Economics, and Head of the Department of Economics, Management, and Marketing, was invited to participate.

Researcher AP23486198 presented the results of her research as part of the project "Studying the Organizational, Management, and Socioeconomic Mechanisms for the Development of Agricultural Cooperatives and Assessing Their Impact on Improving the Income and Quality of Life of the Rural Population of Kazakhstan." Measures to strengthen rural settlements in border regions were proposed.

   

  

   

 

S. Seifullin KATU and Weihenstephan University of Applied Sciences (Germany) have developed a joint dual-degree program in "Agricultural Management" for master's students. This master's course has successfully completed the international accreditation process. Experts from the AQQUIN accreditation agency highly praised the quality of education and the level of facilities at S. Seifullin KATU, as well as the program's compliance with the requirements of the German Ministry of Education. The "Agricultural Management" program is unique in its structure and builds on the strengths of agricultural education in Germany.

Agricultural education in Germany.

On May 13, 2025, a roundtable discussion on "Interdisciplinary Approaches to Ensuring Food Security" was held at the S. Seifullin Kazakh Agro-Industrial University (KazATIU) as part of the IRN AP23486198 research project.

In Kazakhstan, we collaborate with the Ministry of Agriculture of the Republic of Kazakhstan, the Kazakh Research Institute of Agro-Industrial Complex and Rural Development, Rodina Agrofirm, Aktyk, Akmol Holding, and others.

More than 80% of our graduates are employed within three months of graduation. Graduates work in ministries, government agencies, large holdings and agricultural enterprises, representative offices of foreign companies, and other organizations.

 

Head of the Educational Programs Group (EPG)

"Economics, Management, and Marketing," PhD in Economics,

Associate Professor Zhenshan Darima



Department history

Department of "Management" established by order № 235 the rector of the S.Seifullin Kazakh State Agro-Technical University on July 16, 2007 and today is a leader in training highly qualified specialists of management profile.

Study of bachelors in 5B050700 "Management" is carried out since 2006 with a study period of 4 years in the Kazakh and Russian languages.

Since 2003, S.Seifullin Kazakh AgroTechnical University has been preparing masters in 6M050700 - "Management". Currently, training of masters on the specialty 6M050700 - Management is carried out in accordance with the license number AB 0062189, issued by the Ministry of Education and Science Wednesday, July 2, 2008 in two areas: the profile; research and teaching. Since 2015 training of masters is carried out within the framework of multilingual education in three languages: Kazakh, Russian, English or German (DSG).

In 2013, a license to study PhD doctors on a specialty 6D050700 - «Management» was obtained.

In 2015, the specialty of the department successfully passed the state certification and accreditation of the national accreditation center, as evidenced by the certificates issued 22/04/2015 for the period of 5 years: 5B050700 bachelor - "Management" received the certificate number AV0557; master program 6M050700 - "Management" - certificate number AV0498; postgraduate program  6D050700- «Management" - certificate number AV0500.

In April 2016 master program "Management" with specialization "Agricultural Management" successfully passed international accreditation together with Universities partners.

RESEARCH ACTIVITIES

RESEARCH ACTIVITIES OF THE GROUP OF EDUCATIONAL PROGRAMS “ECONOMICS, MANAGEMENT AND MARKETING”

              The research activities of the Group of Educational Programs “Economics, Management and Marketing” include conducting scientific research, preparing academic publications by faculty members, carrying out dissertation research, organizing scientific events, and involving students in research work.

Overall, research activities are aimed at addressing the following objectives:

• creating conditions and expanding opportunities for the scientific and professional development of the faculty members of the Group of Educational Programs;

• integrating educational, research, and innovation processes; using the results of scientific activity in the educational process and in the training of highly qualified personnel; and actively involving students in the research work of the team;

• ensuring the active participation of faculty members in fundamental and applied scientific research and the implementation of intellectual activity results in production;

• supporting the defense of master’s and doctoral dissertations and the training of highly qualified scientific and pedagogical personnel;

• establishing contacts with leading scholars, universities, and research institutions of the Republic of Kazakhstan, as well as countries of the near and far abroad;

• preparing scientific publications.

Academic Qualifications of Faculty Members

The total number of faculty members of the Group of Educational Programs in the 2025–2026 academic year was 49 people. The share of teaching staff with academic degrees in the 2025–2026 academic year is 67.3%, including 3 Doctors of Economic Sciences, Professors; 27 Candidates of Sciences, including Professors, Associate Professors, and Senior Lecturers; 3 PhD holders; and 16 Master’s degree holders, including Senior Lecturers. All faculty members have a basic education corresponding to the profile of training in the scientific areas of the Group of Educational Programs.

Publication Activity of Faculty Members

The faculty members have publications in highly ranked international scientific journals indexed in leading global scientometric databases, which demonstrates the high quality of their research activities and the recognition of their research outcomes by the international scientific community.

Over the past three years (2024–2026), the faculty members have published more than 200 scholarly works based on their research findings, including 20 articles indexed in the Scopus database, 44 articles in journals recommended by the Committee for Quality Assurance in Science and Higher Education (CQASHE), 28 articles in journals indexed in the Russian Science Citation Index (RSCI), and 84 publications in the proceedings of international and national scientific conferences, as well as in other academic journals and publications.

Conducting Scientific Research within the Framework of Funded Projects

Currently, scientific research is being conducted within the framework of the following funded projects:

• AP23490441 “Study of the Implementation of the Potential of the Agro-Industrial Complex in the Context of Spatial Development of Rural Areas in the Northern Regions, and Development of Recommendations for Improving the Welfare of the Rural Population.” Research period: 2024–2026. Scientific supervisor: K. Bodaukhan.

• IRN AP26104645 “Development of Scientific, Methodological, and Practical Recommendations for the Establishment of Organic Aquaculture Enterprises.” Research period: 2025–2027. Scientific supervisor: R.A. Karabasov.

• IRN AP23486198 “Study of Organizational, Managerial, Socio-Economic Mechanisms for the Development of Agricultural Cooperatives and Assessment of Their Impact on Increasing Income and Quality of Life of the Rural Population of Kazakhstan.” Research period: 2024–2026. Scientific supervisor: D. Zhenskhan.

• IRN AP19680251 “Analysis of the Problems of Circular Economy Development in the Agro-Industrial Complex of Kazakhstan with the Development of a Model for Using Its Opportunities in Modern Conditions.” Research period: 2023–2025. Scientific supervisor: N.N. Nurmukhametov.

• “Development of Organizational and Economic Measures to Improve the Efficiency of Using the Resource Potential of Agricultural Production.” Research period: 2024–2026. Scientific supervisor: K.M. Tireuov.

Completed Contract-Based Research Topics

  1. “Development of Cost Standards per Unit of the Main Types of Livestock Agricultural Products in the Kyzylorda Region” (based on the example of JSC “RZA”) under a paid services agreement concluded between S. Seifullin Kazakh Agrotechnical Research University and the Republican Chamber for Dairy and Combined Cattle Breeds, No. 14 dated December 5, 2024. Supervisor: Candidate of Economic Sciences A.B. Temirova.
  2. “Act of Scientific and Economic Justification for Establishing the Boundaries of the Village of Kamyshenka, Pervomaisky Rural District, Astrakhan District” under a paid services agreement concluded between S. Seifullin Kazakh Agrotechnical Research University and European-Asian Holding LLP, No. 04/1 dated January 31, 2024. Supervisor: Candidate of Economic Sciences Z.S. Mukhambetova.

Publication of Monographs

  1. Nurmukhametov N.N., Kunafina G.T., Mukhambetova Z.S., Temirova A.B. Collective monograph. ISBN 978-601-13-0954-7. Almaty: Evero, 2025. 248 pages.
  2. Zhenskhan D. Agricultural Cooperatives of Kazakhstan: Development Status, Problems, and Development Mechanisms. Monograph. Astana, 2026. 158 pages.

Obtaining Protection Documents

            Over the past three years, faculty members have obtained 1 utility model patent and 10 copyright certificates:

  1. Sensor Strip for an Agrotourism Complex / No. 11550. Utility model patent. December 19, 2025. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Authors: Zhenskhan D., Turbekova A.S., Serikbay D.A.
  2. Entrepreneurship / Textbook. No. 68574 dated March 12, 2026. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Authors: Nurmukhametov N.N., Kunafina G.T., Mukhambetova Z.S., Temirova A.B.
  3. Theoretical and Applied Aspects of the Circular Economy in the Agro-Industrial Complex of Kazakhstan / Monograph. No. 68703 dated March 13, 2026. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Authors: Nurmukhametov N.N., Kunafina G.T., Mukhambetova Z.S., Temirova A.B.
  4. Agricultural Cooperatives: Organization and Management Mechanisms / Electronic teaching aid, within the framework of project No. AP23486198. No. 69628 dated April 7, 2026. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Author: Zhenskhan D.
  5. Tax Reform for Small and Medium-Sized Businesses in Kazakhstan: New Tax Benefits and Simplification of Reporting. No. 53349 dated January 10, 2025. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Author: Kozhakhmetova A.E.
  6. Standardized Financial Model of Business Processes for Dairy Cattle Breeding. No. 63058 dated October 16, 2025. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Authors: Altaibayeva Zh.K., Aiguzhinova D.Z., Shelomentseva V.P., Mutallyapova Sh.E., Titanov Zh.E., Mukhamedova M.M.
  7. Standardized Financial Model of Business Processes for Beef Cattle Breeding. No. 63158 dated October 20, 2025. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Authors: Altaibayeva Zh.K., Aiguzhinova D.Z., Shelomentseva V.P., Mutallyapova Sh.E., Titanov Zh.E., Mukhamedova M.M.
  8. The Impact of Strategic and Regulatory Legal Documents on the Development of Agricultural Cooperatives in the Republic of Kazakhstan and the Experience of Developed Countries. No. 51076 dated November 5, 2024. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Author: Zhenskhan D.
  9. Project Management / Electronic teaching aid. No. 53062 dated December 27, 2024. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Authors: Bespayeva R.S., Bugubayeva R.O., Tazhbayev N.M., Karabasov R.A.
  10. Agricultural Subsidization: Problems and Ways of Its Effective Organization. No. 32707 dated February 15, 2023. Authors: Zhenskhan D., Musina R.S.
  11. Examination Module for the Discipline “Civil Law”. No. 41516 dated December 21, 2023. National Institute of Intellectual Property of the Ministry of Justice of the Republic of Kazakhstan. www.newcab.kazpatent.kz. Author: Bermukhambetova B.B.

Participation of Faculty Members in International Scientific Conferences and Congresses

  1. Zhenskhan D., Bodaukhan K., Orynbekova G.A. “Corporate Social Responsibility and Rural Population Dynamics in Kazakhstan: A Structural Equation Modeling Analysis of the Akmola Region” / XVIII Congress of the European Association of Agricultural Economists (EAAE), Bonn, Germany, August 26–29, 2025.
  2. Bodaukhan K. International Scientific Conference “OECD Latin American Rural Development Conference – Rural–Urban Connections: Pathways to Sustainable Development.” Rio de Janeiro, Brazil, November 25–28, 2025.
  3. Mutallyapova Sh.E. International Scientific Conference “Green Silk Road: Mutual Learning among Civilizations.” Yangling, Shaanxi Province, China, January 11–14, 2026.

Scientific Internships of Faculty Members

  1. Bodaukhan K. Artificial Intelligence Technology in Agriculture, Federal State Budgetary Educational Institution of Higher Education “Russian State Agrarian University – Moscow Timiryazev Agricultural Academy,” Moscow. Certificate No. 39098, November 29, 2024.
  2. Karabasov R.A. Scientific internship to obtain the status of candidate expert-auditor for confirmation of compliance of organic production in Latvia, in the cities of Riga and Cesis, at the Certification and Testing Centre (STC), Republic of Latvia, within the framework of scientific project No. 3P MSARK/24 “Harmonization of Documents in the Field of Production and Circulation of Organic Products with the Requirements and Fundamentals of the Formation and Functioning of the Participatory Guarantee System in Kazakhstan (PGS-QAZAQSTAN), and the Scientific Database on Organic Production.” Latvia, December 2–16, 2024.
  3. Karabasov R.A. Training and internship on the topic “Certification and Control System for the Production and Circulation of Organic Products in the EU: Review of Moldova’s Experience and Its Adaptation for Kazakhstan,” at Ceres Organic Certification EEC Branch SRL, within the framework of scientific project No. 3P MSARK/25 “Harmonization of Documents in the Field of Production and Circulation of Organic Products with the Requirements and Fundamentals of the Formation and Functioning of the Participatory Guarantee System in Kazakhstan (PGS-QAZAQSTAN), and the Scientific Database on Organic Production.” Chisinau, Moldova, September 10–25, 2025.

Defense of Doctoral Students of the Group of Educational Programs

          In 2025, doctoral student K.M. Sayabayev defended his dissertation for the degree of Doctor of Philosophy (PhD) in the specialty 6D050600 “Economics.” Dissertation topic: “Green Tourism as a Factor of an Innovative Approach to the Development of the Economic Potential of Rural Areas: Evidence from the Akmola Region.” Scientific supervisor: Doctor of Economic Sciences, Professor K.M. Tireuov.

In 2026, the following doctoral students are planning to defend their dissertations:

  1. Doctoral student A.T. Abdildin on the topic “Development of a Methodology for Assessing the National Export Policy of the Republic of Kazakhstan.” Scientific supervisor: Doctor of Economic Sciences, Professor K.M. Tireuov.
  2. Doctoral student A.B. Tleubayev on the topic “Sustainable Development of Rural Areas of the Akmola Region Based on the Use of Innovations in the Material and Technical Base of the Grain Industry.” Scientific supervisor: Doctor of Economic Sciences, Professor F.A. Shulenbayeva.

 

Business Management and Entrepreneurship - baccalaureate

BACHELOR  6B04088(1) – «Agroeconomics» (interdisciplinary)

Qualifications – bachelor of business and management

Duration of training - 4 years

Full-time form of education

Brief description of the application of knowledge:  The uniqueness of the educational program  is the integration of economic, managerial and agrotechnological knowledge with modern digital and intelligent solutions in the field of agribusiness. The program focuses on the training of highly qualified specialists who are able to ensure the competitiveness of agricultural products and the cost-effective operation of agricultural enterprises in the context of the digital transformation of the economy.

A distinctive feature of the program is practice-oriented training in the application of IT technologies in business, the use of digital analytics tools, automated accounting and management systems, as well as artificial intelligence elements for forecasting production and financial and economic indicators, cost optimization, risk management and managerial decision-making in the agro-industrial complex.

Within the framework of the educational program, special attention is paid to the formation of competencies in the field of business and asset assessment of agricultural organizations, investment analysis, business planning and financial modeling, taking into account industry specifics, seasonality of production and the influence of natural and climatic factors. The use of modern digital platforms and analytical models allows students to master the methods of justifying the cost of agricultural business and developing strategies for its sustainable development.

Purpose of the educational program: The program is designed in accordance with the requirements of the regional and national labor markets and takes into account current trends in digital transformation and entrepreneurial development.

Learning outcome

Graduates of this program will be able to demonstrate:

ON 1. Recognize the importance of personal career growth based on improving professional skills , developing intolerance to corruption and the specifics of management and marketing activities .

ON 2. Use systematized theoretical and practical knowledge of the humanities, social and economic sciences in solving social and professional problems, organizing entrepreneurial activities and demonstrating knowledge in the field of modern business and interpreting the obtained results of the activities of enterprises by industry.

ON 3. Determine the economic efficiency of the organization of labor and production, the introduction of innovative equipment and technology, apply the principles of organization and remuneration of labor, methods of labor standards, inventory management and enterprise costs.

ON 4. Develop innovative and investment projects based on standard methods, taking into account current regulatory and legal acts, to attract investment in the face of risk and uncertainty in the market economy.

ON 5. Plan and forecast entrepreneurial activity and ensure the effectiveness of its development based on the application of economic methods .

ON 6. Select and apply statistical, economic-mathematical methods and methods of marketing research of quantitative and qualitative indicators of enterprise activities, apply regulatory and legal acts, legislative documents, including those on environmental safety in professional activities and use them in business decisions.

ON 7. Demonstrate economic knowledge in professional activities based on the study of the patterns of economic interaction between various entities in the field of international and regional exchange of goods and services, agricultural policy of foreign countries, the movement of factors of production, capital and financial and credit flows, use.

ON 8. Use oral and written communication in the state, Russian and foreign languages to solve professional problems of interpersonal and intercultural interaction.

ON 9. Apply basic artificial intelligence algorithms and understand their scope of application, substantiate the economic and legal foundations of innovative entrepreneurship, explain the functioning of ecological systems, understand the regulatory framework for combating corruption, recognize corruption risks in professional and social activities, and justify decisions taking into account the requirements of sustainable development and legislation, model business processes to develop an enterprise development strategy, implement the principles of inclusive education and take into account the needs of various social groups in the development and implementation of educational, entrepreneurial and managerial decisions.Ö

ON 10. Use modern technical means, information and digital technologies to solve analytical and research problems.

ON 11. Evaluate the interconnectedness and interdependence of business processes in the context of the digital economy

ON 12. Demonstrate knowledge of the fundamental principles of enterprise economics and the efficiency of its activities, use mathematical methods of analysis to make optimal decisions based on statistical, accounting and tax information.

Contacts: Mukhambetova Zamira Seydakhmetovna candidate of economic Sciences, associate professor, acting professor


BACHELOR  6B04105 – «Economics of Modern Business»

Qualifications – bachelor of business and management

Duration of training - 4 years

Full-time form of education

Brief description of the application of knowledge: This educational program is aimed at training highly qualified specialists with in-depth knowledge of economics and entrepreneurship, capable of making effective managerial and economic decisions in a modern market environment.

Within the framework of the program, students acquire competencies in business organization and business process analysis, production planning and justification, financial and investment management, human resource and organizational support, business planning, as well as improving business efficiency and competitiveness.

Purpose of the educational program: The program is designed in accordance with the requirements of the regional and national labor markets and takes into account current trends in digital transformation and entrepreneurial development. Graduates of the program are competitive in business entities, financial institutions, public and quasi-public sectors, consulting and analytical organizations.

Learning outcome

Graduates of this program will be able to demonstrate:

ON 1. Recognize the importance of personal career growth based on improving professional skills , developing intolerance to corruption and the specifics of management and marketing activities .

ON 2. Use systematized theoretical and practical knowledge of the humanities, social and economic sciences in solving social and professional problems, organizing entrepreneurial activities and demonstrating knowledge in the field of modern business and interpreting the obtained results of the activities of enterprises by industry.

ON 3. Determine the economic efficiency of the organization of labor and production, the introduction of innovative equipment and technology, apply the principles of organization and remuneration of labor, methods of labor standards, inventory management and enterprise costs.

ON 4. Develop innovative and investment projects based on standard methods, taking into account current regulatory and legal acts, to attract investment in the face of risk and uncertainty in the market economy.

ON 5. Plan and forecast entrepreneurial activity and ensure the effectiveness of its development based on the application of economic methods .

ON 6. Select and apply statistical, economic-mathematical methods and methods of marketing research of quantitative and qualitative indicators of enterprise activities, apply regulatory and legal acts, legislative documents, including those on environmental safety in professional activities and use them in business decisions.

ON 7. Demonstrate economic knowledge in professional activities based on the study of the patterns of economic interaction between various entities in the field of international and regional exchange of goods and services, agricultural policy of foreign countries, the movement of factors of production, capital and financial and credit flows, use.

ON 8. Use oral and written communication in the state, Russian and foreign languages to solve professional problems of interpersonal and intercultural interaction.

ON 9. Apply basic artificial intelligence algorithms and understand their scope of application, substantiate the economic and legal foundations of innovative entrepreneurship, explain the functioning of ecological systems, understand the regulatory framework for combating corruption, recognize corruption risks in professional and social activities, and justify decisions taking into account the requirements of sustainable development and legislation, model business processes to develop an enterprise development strategy, implement the principles of inclusive education and take into account the needs of various social groups in the development and implementation of educational, entrepreneurial and managerial decisions.Ö

ON 10. Use modern technical means, information and digital technologies to solve analytical and research problems.

ON 11. Evaluate the interconnectedness and interdependence of business processes in the context of the digital economy

ON 12. Demonstrate knowledge of the fundamental principles of enterprise economics and the efficiency of its activities, use mathematical methods of analysis to make optimal decisions based on statistical, accounting and tax information.

Contacts: Kunafina Gulzhan Tokhtargazynovna candidate of economic sciences, associate professor

E-mail: g.kunafina@kazatu.edu.kz


BACHELOR - 6В04103 - "Business Management and Entrepreneurship"

Qualifications – bachelor of business and management

Duration of training - 4 years

Full-time form of education

Brief description of the application of knowledge: Bachedor is a  professional curriculum of higher education is too train the specialty to be certified  with the academic degree of "Bachelor" in the relevant specialty with normative study period for at least 4 years and compulsory gaining  of at least  and the mandatory development of at least ECTS credits of theoretical training and at least 10 credits of professional practice.

Professional activity includes working in organizations of any organizational and legal form and the financial and banking systems, business entities, regardless of the type of activity, size and ownership.

Bachelor in specialty "business Management and entrepreneurship" - bachelor of business and management  is prepared for the following types of professional activity: organizational management; information analysis; entrepreneurship, project management, risk management.

Graduates assess the economic situation and make management decisions based on the analysis of the activities of the economic entity, in leadership positions, carrying out the development of strategic and tactical planning, organizing and controlling processes of the company, taking into account the changes in the environment.

The functions of the professional activity are: planning, setting goals and objectives of the main directions of development of production and management, assessment of their effectiveness; staff motivation and activation of the employees; coordination and control of all economic entities management activities; innovation in the field of material and non-material production, and so on. Training is carried out on educational steps

6В04103 - "business Management and entrepreneurship", created on the basis of employers ' request, created on the basis of the request of employers.

In the national ranking of NAAR specialty program is ranked  the7th.

The program «Business Management and entrepreneurship» was developed by a team of domestic and foreign scientists, teachers, successful businessmen, taking into account economic trends and labor market requirements. 6 doctors of Sciences, 34 candidates of Sciences and PhD, including holders of the title «Best University teacher» and the international scholarship of the President of Kazakhstan «Bolashak», as well as scientists from foreign Universities: South Korea, Bulgaria, Lithuania, CIS countries, businessmen, employees of state and national companies are involved in the implementation of the program.

Purpose of the educational program: Formation of modern competencies in the context of qualitative changes in the domestic and international markets, the growth of entrepreneurial risks and preparation for professional activities in the field of business management as specialists in project offices, personnel management services, strategic development, divisions of the management apparatus of domestic and international companies, government departments and agencies, as well as training graduates to create and develop their own business.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1 ability to develop professional language skills in the state, Russian and English languages

ON2 readiness for communication in oral and written forms for solving problems of professional activity

ON3 critical understanding of the specifics of regulatory documents in the organization of labor of workers and the development of entrepreneurship

ON4 ability to analyze macro and microeconomic processes and develop mathematical models for business decisions

ON5 ability to organize and maintain financial, tax, accounting and management accounting of any areas of activity of economic entities.

ON6 ability to manage a team, have skills of professional, personal growth and business communication

ON7 ability to manage, research, organize and evaluate the management process using innovative technologies in the field of business and agriculture

ON8 the ability to understand and manage the production process of the enterprise, including objects in the field of agribusiness

ON9 mastering the knowledge of building your own business and the basics of marketing management and logistics, including in the field of agribusiness

ON10 ability to manage innovative projects, risks and organize business in agriculture

ON11 skills of "ecological thinking", "lean manufacturing" and "social entrepreneurship"

Contacts: Karabassov Rassul, head of the department "Мanagement and marketing" 39-82-08

 E-mail: r.karabassov@kazatu.edu.kz

 


 

UNDERGRADUATE, 6В04104 – «Digital Marketing»

Qualifications: Bachelor of Business and Management

Duration of training: 4 years

Form of education: full-time

Brief description of the application of knowledge: any organization involved in the competition for attention, favor and money of customers, should solve a number of important tasks: the definition of consumers; finding ways to attract and meet their needs; identify the needs of consumers and life values; identification of competitors in the market; belief in the benefit of customers over the competition organization, etc. The solution to all these problems provides expert marketer.

Thus it is not surprising that the market in our region today demanded labor specialists in marketing, advertising, marketing managers and sales and other workers, who must hold a degree in marketing. Therefore, one can predict that the further development of market relations in the Republic of Kazakhstan will lead to increased demand for specialists in marketing.

Brief description of skills: graduate specialty degree in marketing in the learning process develops the following skills:

- Understanding of market research data and the ability to make the right conclusions from them; the ability to analyze databases and statistics and others);

- Wide horizons (cognition skilled marketer limited not only their industry and marketing);

- Psychology of Management (requires a deep understanding of human motivation of the client);

- Interpersonal skills (listening, charisma marketer, sympathy, etc);

- Analytical skills (understanding of different data reporting financial, budget, etc);

- Extensive cultural knowledge (knowledge in the field of culture an important part of the key skills in marketing, especially the culture of other countries), and others.

  • Organization and conduct of the business to provide services in different types and forms of social and cultural services (entertainment, trade, hotel business, catering, etc.);
  • The development of service policies of an economic entity in the field of basic and additional services;
  • Promotion of services, quality assurance services (efficiency, availability, reliability, safety, ergonomics, aesthetics, and others.);

Scientific research services to market conditions

Program Summary: The aim of the educational program of the 6В04104 – «Digital Marketing»  by profile preparation is to prepare marketing specialists of the new formation, with high-grade and high-quality specialized education, professional competence, in-depth theoretical and practical individual training in the field of state and local government; with the development of sustainable knowledge, providing a high level of intellectual development, mastery of the moral, ethical and legal standards, culture of thinking, the development of creativity, initiative and innovation.

The purpose of the educational program at the scientific and pedagogical training: training specialist marketer of a new formation, with the ability to self-improvement and self-development, needs and skills of independent creative mastery of new knowledge throughout their active life; with a high level of professional culture, including the culture of professional communication, high civil position, ability to formulate and solve modern scientific and practical problems, to successfully carry out teaching, research and management activities; acquire research skills, to participate in research activities at various levels, to continue research in doctoral training; obtain the required minimum of knowledge in the field of university pedagogy and psychology and experience of teaching at the university.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1. To determine and analyze the nature of economic processes at micro and macro levels in a meaningful way.

ON2. Ability to apply the norms of legislation in professional activity.

ON3. Express the ability to interpersonal social and professional communication in the state, Russian and foreign languages; organize teamwork on the principles of tolerance, taking into account ethical, confessional and cultural differences.

ON4. Identify potential customers, distinguish their needs and preferences, segmentation and selection of target market segments, as well as develop and form a product range, establish a system of prices and discounts

ON5. The ability to identify potential customers, identify their needs and preferences, segmentation and selection of target market segments, as well as the development and formation of the product range, the establishment of a system of prices and discounts.

ON6. To organize monitoring and analysis of marketing activities, as well as the development of means of promotion and communication impact on the consumer

ON7. Use effectively applied software products, modern digital platforms, technologies, be able to adapt technical data processing tools to build distribution channels and deliver products to the end customer, organize sales and serve customers

ON8. Organize and plan marketing control of the activities of economic entities in the production and sale of products and services, as well as apply the knowledge gained to create an effective management system for marketing activities of any economic entity, readiness for continuous improvement of the level of general education and professional knowledge

Agricultural management - magistracy

Master conrse  DOUBLE DIPLOMA EDUCATIONAL PROGRAM 7M04117 – «Agricultural business»

Partner Institution: Patrice Lumumba Peoples’ Friendship University of Russia (RUDN University)

 

Qualification: Master of Economic Sciences in educational program 7M04117 – «Agricultural business»

Duration of training - 2 years;

Full-time form of education

 

Brief description of the application of knowledge: The educational program is focused on the study of the key aspects of entrepreneurial activity in the fields of agriculture and the agro-industrial complex. The training of highly qualified specialists with expertise in the specific features of agribusiness is of significant importance to society, as it contributes to the intensification of economic development and the improvement of public welfare. The implementation of this educational program meets the current societal demand for competent human resources and is aimed at promoting entrepreneurship in rural areas. In addition, the program facilitates the wider adoption of sustainable farming practices, the introduction of modern technological achievements, and the application of innovative approaches in agribusiness management.

Purpose of the educational program: The aim of the educational program is to train specialists at both local and international levels who possess professional competencies in the development and implementation of economically sound managerial decisions for agribusiness organizations within the agro-industrial complex.

Learning outcomes

Graduates of this program will be able to demonstrate:

 ON 1. Possess knowledge about the development of science and its philosophy, operate with scientific conceptual apparatus, understand the methodology of scientific research and apply the acquired knowledge in scientific, pedagogical and research practice.

ON 2. Perceive information in a foreign language at a business and professional level, use language skills for communication with foreign parties, and implement tasks within the framework of professional activities.

ON 3. Possess the skills necessary for teaching activities in higher education institutions, have knowledge of effective methods of organizing the educational process.

ON  4. Have the ability to understand the behavioral characteristics of employees in a team, effectively manage human resources of agribusiness entities, maintain management records at enterprises, create a psychologically comfortable atmosphere and motivate personnel to achieve high results.

ON 5. Possess the skills to analyze economic processes at the level of microeconomics and macroeconomics, identify problems, trends and patterns of economic development of both individual economic entities and economies as a whole, and develop economic solutions.

ON 6. Have knowledge of the specifics of agricultural production, ensuring efficient use of resources, factors influencing the economic results of activities in agriculture, and issues of information and consulting support for agribusiness.

ON 7. Demonstrate the ability to model processes and system development, forecast the activities of organizations based on the analysis of the current situation and trends using methods of economic and mathematical modeling, statistical and econometric tools.

ON 8. Have knowledge of the essence and features of contract law in the era of digital transformation of agribusiness, the architecture of the corresponding digital models, and understand various aspects of the use of information databases.

ON 9. Possess skills in forecasting and planning, risk management in agribusiness using analytical procedures in audit, examination, marketing activities, taking into account the specifics of agricultural entrepreneurship, issues of financial and economic security, climate change and sustainable development factors.

ON 10. Have knowledge of the functioning and possibilities of entering the world markets for food and agricultural products, and of international political issues in the context of agribusiness.

 

Contact: Mukhambetova Zamira Seydakhmetovna  сandidate of Economic Sciences, Associate Professor сandidate of Economic Sciences, Associate Professor, Acting Professor

E-mail: z.mukhambetova@kazatu.edu.kz


Master conrse 7М04102- "SARUD Sustainable agriculture and rural development"

Qualification: Master of Economic Sciences in educational program 7M04102- "SARUD Sustainable Agriculture and Rural Development"

Duration of training - 2 years;

Full-time form of education

Brief description of the application of knowledge: The goal of the educational program is to prepare masters who have the knowledge necessary for professional activities about the principles of sustainable agriculture, the features of the development of rural areas, who are able to analyze the factors and conditions of sustainable development, as well as apply various tools for making management decisions and developing strategies for the sustainable development of business entities and rural areas. communities.The relevance of the educational program "SARUD Sustainable Agriculture and Rural Development" is due to the growing demand for economists - professionals in planning the activities of enterprises and organizations of various forms of ownership and management. No company can exist without economists - after all, as soon as a company appears, the need for planning immediately appears. Therefore, we can say that today an economist is one of the main and most in demand professions.

Purpose of the educational program: The main goal of the educational program is to prepare masters who have the knowledge necessary for professional work on the principles of sustainable agriculture, the features of the development of rural areas, who are able to analyze the factors and conditions of sustainable development, as well as apply various tools for making management decisions and developing strategies for the sustainable development of business entities and rural communities.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON  1. Possess knowledge in the field of economic and social foundations of rural development and their impact on the sustainability of agriculture; in the development of regional programs for the diversification and economic development of rural areas and their sustainability.

ON  2. Demonstrate the ability to develop strategies for the development of agri-eco-tourism activities at the regional level and relevant project levels.

ON  3. Apply new technologies in crop production and animal husbandry, explore the possibilities of their use and implementation on a cpecific farm.

ON  4. Possess the methodology of statistics for use in the study of socio-economic processes at various hierarchical levels.

ON  5. Have the ability to carry out an economic assessment of the state and prospects for the development of agriculture, ecology and the social sphere of rural areas, apply methods of involving the population in their development, apply methods for evaluating investment projects in economic/environmental/social aspects.

ON  6. Possess the skills to assess the economic, environmental and social aspects of the sustainable state of agriculture and rural development.

ON  7. Have the ability to manage economic services and departments at enterprises and organizations of various forms of ownership, in local government bodies; the ability to develop options for management decisions and justify their choice based on the criteria of socio-economic efficiency.

ON  8. Possess the skills of pedagogical skills, the art of presentation, independent analysis of the state, problems in the enterprise and the application of the acquired knowledge in practice, the development of critical thinking.

ON  9. Possess knowledge and understanding of the main trends in the field of current problems in the management of biological resources in rural areas; apply knowledge to summarize the results of experimental research and analytical work in the form of a dissertation, article, report, etc.

ON  10. Demonstrate the ability to lead a team in the field of their professional activity, tolerantly perceiving social, ethical, confessional, cultural and linguistic skills for working in the international market.

ON  11. Analyze the concepts of world and Kazakhstani economic science, apply knowledge of a foreign language to analyze foreign sources of information.

ON  12. Demonstrate the ability to analyze management systems, as well as factors influencing the performance of the organization and its functional units, psychological aspects of management.

ON  13. Analyze information and choose methods of scientific research to identify problems at various levels of the economy in general and at AIC enterprises in particular, suggest ways to solve them, taking into account the operation of economic laws.

ON  14. Apply new technologies in animal husbandry, explore the possibilities of their use and implementation on a particular farm.

Contact: Tolysbayeva Marzhan Candidate of Economic Sciences, Associate Professor

E-mail: m.tolysbayeva@kazatu.edu.kz

 


Master conrse «7М04111 Analytical economics»

Qualification: Master of business and management in educational program «7М04111 Analytical economics»

Duration of training - 1 years;

Full-time form of education

Brief description of the application of knowledge: The educational program “Analytical economics” is aimed at solving systemic issues in the organization of the economy and business, necessary to improve the quality of the content of disciplines in order to form professional competencies and learning outcomes.

Features of the program. Education in the magistracy is conducted by a highly qualified teaching staff, including invited foreign professors from leading foreign universities. Undergraduates will be trained in the most modern methods of scientific economic analysis. The basis of the educational program is scientific seminars, guest lectures, master classes of famous scientists and practitioners. Scientific and economic research is carried out on the basis of the existing infrastructure of the university. The effective implementation of research activities is facilitated by the functioning of specialized educational and research rooms, subsidiaries of the university.

Purpose of the educational program: The purpose of the educational program is to train economists-analysts with theoretical knowledge and practical skills for professional activities, competent in the analysis of economic processes, organization and conduct of research at various levels, including in the fields of agriculture, agribusiness and the economy as a whole.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON 1. Analyze the concepts of world and Kazakhstani economic science, apply knowledge of a foreign language to analyze foreign sources of information..

ON 2. Own modern technologies and have the communication skills necessary for analytical activities in the economic sphere.

ON 3. Possess the skills of analyzing international relations of business entities, their activities in foreign markets, technological aspects of doing business.

ON 4. Demonstrate the ability to analyze management systems, as well as factors influencing the performance of the organization and its functional units, psychological aspects of management.

ON 5. Analyze information and choose methods of scientific research to identify problems at various levels of the economy in general and at AIC enterprises in particular, suggest ways to solve them, taking into account the operation of economic laws.

ON 6. Model macroeconomic parameters, carry out economic planning and forecasting taking into account risks and uncertainties in the economy.

ON 7. Possess the skills in assessing trends and opportunities, as well as economic modeling for business development and developing strategies to ensure its competitiveness in the context of market.

Contact: Tolysbayeva Marzhan Candidate of Economic Sciences, Associate Professor

E-mail: m.tolysbayeva@kazatu.edu.kz


Master conrse 7М04101- «Agricultural management»

Qualifications - Master of Economic Sciences

Duration of training - 2 years;

Full-time form of education

Brief description of the application of knowledge: Education in the master's degree in "Agricultural Management" is aimed at training of high-level professionals with theoretical, analytical, applied knowledge and skills.

Objects of professional work of graduates of master's tours in the specialty  7М04101- "Agricultural Management" are organizations and enterprises of all forms of ownership, regardless of industry and areas of activity; authorities and infrastructure of the state and local government; educational establishments; research centers, research and expert consulting organizations, inter-departmental, inter-regional and international scientific design organizations.

Master's course in the specialty 7М04101- "Agricultural Management", specialization "Agricultural Management" is a member of associations "International Network of Master's programs on the agrarian management and rural development project of the German Service for the Exchange of Students (DAAD)" and through a single network of curricula implemented the partnerships with agrarian universities of Kazakhstan, Ukraine, Russia, Georgia, Armenia, Germany and others.

Since the 2015 academic year, German-language Master's Course (DSG) has been introduced. This course provides students with opportunities for advanced training in the agricultural sector in Germany, as well as training in practical and theoretical semesters at the University of Weihenstephan-Triesdorf, Germany. The best students are awarded all-cost reimbursement scholarships and semester grants (Sur-Place Stipendium, DAAD). DSG graduates possess sufficient competencies for the local agricultural sector, as well as for cooperation with German and international companies.

The program "Agricultural management" was developed by a team of domestic and foreign scientists, teachers, successful businessmen, taking into account economic trends and labor market requirements. 6 doctors of Sciences, 30 candidates of Sciences and PhD, including more than 10 holders of the title "Best teacher of the University" and the international scholarship of the President of Kazakhstan "Bolashak", teachers-holders of a double diploma of Kazakhstan and Germany; graduates of doctoral studies of foreign universities are involved in the implementation of the educational program of masters; professors from the University of applied Sciences Weihenstephan – Triesdorf (Germany); famous scientists - agrarians; managers, practitioners with extensive experience of administrative work.

Purpose of the educational program: The purpose of training in the program "Agrarian Management" is to prepare masters for applied agriculture management, which is qualified for its theoretical and practical knowledge, independently and responsibly, in a wide range of tasks in the field of agriculture and ready to take over the leadership and advice of agricultural enterprises, as well as to represent this area of knowledge in agricultural research, agricultural management companies and service companies, as well as scientific research orientation of the program allows us to become a teacher in the field of education and training. The objectives of the program: the formation of the ability to work with scientific and technical information, to use domestic and foreign experience in professional activities, to systematize and synthesize the information obtained; the formation of core professional competencies in future specialists in the field of management theory and practice; creating prerequisites for independent research and research activities of the graduates at all stages of preparation and the possibility of building their own educational trajectory, taking into account the success in personal and professional activities in the field of management

Learning outcomes

Graduates of this program will be able to demonstrate:

ON 1 Effectively lead a team in the field of their professional activities, tolerantly perceiving social, ethical, confessional, cultural and linguistic skills to work in the international market.

ON 2 Analyze, verify information, evaluate its completeness in the course of professional, including pedagogical activity, reflect on the mastered scientific methods and methods of activity.

ON 3 Apply the skills of pedagogical mastery, the art of presentation, critical analysis of the state of the problem

ON 4 Develop strategies, plan the production activities of agricultural enterprises and implement measures aimed at their implementation

ON 5 Analyze the political side and behavior of consumers of economic goods, form supply and demand in the agro-industrial complex of export- and import-oriented international trade.

ON 6 The ability to assess agricultural policy in the general economic and general political system, to assess the institutional implementation of agro-political strategies / tools and their targeted use to influence the agricultural sector.

ON 7 Apply various approaches to human resource management, both as an individual and as a group, possess methods and technologies for planning and implementing a personnel strategy.

ON 8 The ability to solve complex tasks and problems in the field of agricultural management, to use the experience of the production of crop and livestock industries of leading countries, to implement an innovative approach from the operation of agricultural machinery, to manage production in accordance with modern management technologies

ON 9 Analyze the main production and economic relationship at the enterprise level, apply methods of enterprise activity planning and investment calculation for independent processing of all tasks of analysis, planning and financing of an agricultural enterprise.

ON 10 Be able to develop concepts for the development of organizational and personal management, have the skills to analyze annual balance sheets, production indicators and cost estimates for the development of a controlling system at the enterprise, as well as develop and present consulting proposals.

ON 11 Use electronic data processing systems as a tool for rationalizing production processes such as management, planning and control and use them to create information proposals, be able to apply methods of applied empirical social research, basic statistical techniques, be able to calculate, evaluate and present the results of the analysis of the company's activities.

ON 12 Analyze the production process at the enterprise, be able to calculate and evaluate the investment plan of the economy and the most important indicators of production as profitability, liquidity, stability of the enterprise

Contacts: Karabassov Rassul, head of the department "Мanagement and marketing" 39-82-08

 E-mail: r.karabassov@kazatu.edu.kz

 


 

7М04106 – «Marketing and Brand Management in the market of commodities and services»

Form of education: full-time

Brief description of the application of knowledge: any organization involved in the competition for attention, favor and money of customers, should solve a number of important tasks: the definition of consumers; finding ways to attract and meet their needs; identify the needs of consumers and life values; identification of competitors in the market; belief in the benefit of customers over the competitive organization, etc. The solution to all these problems provides expert marketer!

Thus it is not surprising that the market in our region today demanded labor specialists in marketing, advertising, marketing managers and sales and other workers, who must hold a degree in marketing. Therefore, one can predict that the further development of market relations in the Republic of Kazakhstan will lead to increased demand for specialists in marketing.

Brief description of skills: Graduate master's degree in marketing in the learning process develops the following skills:

- Psychology of Management (requires a deep understanding of human motivation of the client);

- Interpersonal skills (listening, charisma marketer, sympathy, etc.);

- Analytical skills (understanding of different data reporting financial, budget, etc.; understanding of market research data and the ability to make the right conclusions from them; the ability to analyze databases and statistics and others);

- Wide horizons (cognition skilled marketer limited not only their industry and marketing);

- Extensive cultural knowledge (knowledge in the field of culture an important part of the key skills in marketing, especially the culture of other countries), and others.

Program Summary: The aim of the educational program 7М04106 – «Marketing and Brand Management in the market of commodities and services»: training the specialist marketer of a new formation, with the ability to self-improvement and self-development, needs and skills of independent creative mastery of new knowledge throughout their active life; with a high level of professional culture, including the culture of professional communication, high civil position, ability to formulate and solve modern scientific and practical problems, to successfully carry out teaching, research and management activities; acquire research skills, to participate in research activities at various levels, to continue research in doctoral training; obtain the required minimum of knowledge in the field of university pedagogy and psychology and experience of teaching at the university.

Phone: 39-82-08

e-mail: r.karabassov@kazatu.edu.kz

 


 

In 2023, the Department of Memagement and Marketing developed and implemented OP «7M04115 Strategic Management (Executive MBA) into a single higher education platform».  In-depth study by students interested in mastering modern business management models to improve their personal efficiency and competitiveness of companies in the context of globalization and constant changes. The EMBA program is aimed at training managerial personnel who possess modern knowledge and skills in the field of business, able to manage with the use of scientific tools.

The EMBA educational program has an applied nature of training, is aimed at instilling managerial skills and providing training for general professional managers in all aspects. 

The EMBA program is built in the form of thematic modules, within which training courses are replaced by master classes, discussions, group discussions and company visits. The emphasis is placed on practical classes that allow developing skills in analyzing real business situations, searching and making managerial decisions. 

The labor intensity of the EMBA is 60 ECTS (EuropeanCreditTransferandAccumulationSystem) credits, which include:

1) disciplines on the formation of professional competencies and personal development, leadership qualities;
2) production practice;
3) field internship abroad;
4) implementation of the master's thesis with practical conclusions and recommendations;
5) final certification.

The structure of the EMBA educational program also provides for experimental research work of undergraduates.

Management in AIC - doctorate

8D04107 “Business Administration (by Industries)” (DBA)

The educational program : Doctor of Business Administration under the educational program 8D04107 “Business Administration (by Industries)” (DBA)

Qualifications: Doctor of Business Administration in the Educational Program 8D04107 “Business Administration (by Industries)” (DBA)

Training term: 3 years

Full-time form of education

The purpose of the Doctor of Business Administration (DBA) program in Business Administration (by Industries) is to prepare senior executives who apply innovative management concepts and models, are capable of leading businesses in a rapidly changing environment, possess strategic thinking, and demonstrate expert, research, and analytical competencies required for making complex business decisions that ensure breakthrough growth and long-term organizational sustainability.

Learning Outcomes of the Educational Program 8D04107 “Business Administration (by Industries)” (DBA)

Learning outcomes

Graduates of this program will be able to demonstrate:

LO 1. Apply the methodology of applied scientific research and adapt it to contemporary business environments.

LO 2. Develop long-term business strategies for innovative projects and programs across various sectors of the economy; effectively manage innovation projects and monitor innovation performance.

LO 3. Formulate innovation policies, strategies, and organizational structures for strategic innovation projects using advanced analytical and decision-making tools.

LO 4. Design competitive and innovative approaches to managing agribusiness enterprises.

LO 5. Model business situations using modern analytical and digital technologies and make effective managerial decisions in different sectors of the economy.

LO 6. Apply methods of industry and competitive market analysis, as well as mechanisms and tools for economic policy development.

LO 7. Develop leadership competencies of a new generation by applying innovative resource management tools and advanced digital business coaching technologies in management consulting.

LO 8. Formulate corporate financial goals and strategies.

Contact: Darima Zhenskhan Head of the Group of Educational Programs “Economics, Management and Marketing” Candidate of Economic Sciences, Associate Professor
E-mail: dzhenskhan@gmail.com

 


The educational program 8D04102 Agro-industrial complex Economics and Organizing

Qualifications – PhD in the educational program 8D04102 Agro-industrial complex Economics and Organizing

Training term - 3 years

Full-time form of education 

Brief description of the application of knowledge: Graduates of the doctoral program are the most sought-after specialists who have a systematic vision of economic problems, are able to identify commercial opportunities for the application and implementation of research results, conduct an examination of research problems, and effectively manage science-intensive projects. Doctoral studies are conducted by highly qualified teaching staff, including invited foreign professors from leading foreign universities. Doctoral students will be trained in the most modern methods of economic analysis. The organization of research activities is built in close contact with leading domestic and foreign scientists. The PhD educational program is built on the enhanced integration of educational, methodological and research activities and is focused on the training of scientific and pedagogical personnel with a high level of knowledge, skills and competencies in the field of economics. The basis of the fundamental educational program of doctoral studies is author’s courses, professorial scientific seminars, guest lectures, master classes of famous scientists and practitioners.

Purpose of the educational program: The training of scientific and pedagogical personnel with methodological and practical skills in the field of analysis of economic processes.

Learning outcomes

Graduates of this program will be able to demonstrate:

LO 1. Possess the skills of analyzing and evaluating modern scientific achievements, generate new ideas in solving research and practical problems, including in interdisciplinary areas.

LO 2. Own methods of analyzing processes and production indicators, apply econometric approaches and information technology, be able to plan production and sales of products, model the main elements for making management decisions.

LO 3. Have the ability to adapt and generalize the results of modern economic research for the purposes of teaching economic disciplines in higher educational institutions.

LO 4. Have the skills to apply statistical methods in research activities, as well as in practical activities.

LO5. Systematize and analyze scientific and patent literature on the subject of scientific research.

LO 6. Contribute with own original research to the expansion of the scientific field, the publication of scientific results at the national or international level.

LO 7. Demonstrate the ability to design, organize research activities, implement the results of the research.

LO 8. Demonstrate skills and abilities of professional-pedagogical and educational-methodical work in higher educational institutions.

Contact: Tolysbayeva Marzhan Candidate of Economic Sciences, Associate Professor

E-mail: m.tolysbayeva@kazatu.edu.kz


The educational program 8D04101 – «Management in agriculture» 

Qualifications – «Doctor of Philosophy (PhD»

Training term - 3 years

Full-time form of education 

Brief description of the application of knowledge: Educational program for training doctors PhD has the  research and teaching focus and assumes fundamental educational, methodological and research training and in-depth the study of the disciplines relevant to the fields of sciences for the system of higher, postgraduate education and scientific sphere.

Doctoral studies includes: a parallel flow of the educational process and research activities; a scientific, educational and methodological training; foreign internships in the research work of doctoral student; consultation with the renowned international scientists. 

Mastering the content of an educational program is aimed at building of the following competencies:

- ideas about the subject, ideological and methodological specificity of the natural (social, humanitarian, economic) sciences, scientific concepts of the world and Kazakhstan science;

- knowledge and understanding of current trends and development trends of Russian science;

- ability to carry out scientific research based on modern theories and methods of analysis, to generate their own scientific ideas, to communicate their knowledge and ideas to the scientific community and others. 

PhD in educational program 8D04101 -Management in agriculture includes the study of the compulsory discipline "Research management" and the disciplines of choice: "Public administration in agriculture", Cooperative business enterprises/Human resource management strategy/ Statistics in the economy. 

The program «Management in agriculture» was developed by a team of domestic and foreign scientists, teachers, successful businessmen, taking into account economic trends and labor market requirements. The program attracted doctors, candidates of Sciences and PhDs of the University, winners of "Best teacher of the University" and the international scholarship of the President RK "Bolashak", as well as scientists from foreign Universities: Agricultural University of Plovdiv (Bulgaria), Korea University (Korea), University of Alexander Stulginskis (Lithuania), etc. 

Purpose of the educational program: The purpose of the educational program: training doctors PhD, able to work both individually and in a team, manage business processes effectively in agricultural enterprises operating in the industrial, educational areas, to participate in research and development to create innovative product from idea to its commercialization and distribution. Strong position the university as a strategic partner, allowed to form a strong network of our business partners in the scientific and artistic research: the establishment of the financial and credit systems, departments and agencies public administration, enterprises of different ownership forms, higher education institutions and others.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1 -demonstrate the ability to think, design, implement and adapt the existing research process in terms of the scientific approach, the publication of their research at the national and international level;

ON2 - to apply modern approaches of effective use of agricultural resources, to develop effective directions of management and stabilization of the economy of agriculture, to be prepared for management in the sectors of agriculture, supply chain management;

ON3 - to carry out management functions and solve professional problems in the interests of the enterprise, decision-making on their implementation in practice, the ability to effectively manage integrated agro-industrial formations;

ON4 - the ability to organize effective activities of agricultural enterprises, leading to the growth of its strategic competitiveness, to apply in practice the tools of strategic and internal planning;

ON5 - possess communication skills, ensure the interaction of corporate culture and the environment; have the ability to organize and develop cooperative business enterprises; manage human resources

ON6 - apply statistical analysis methods in assessment of the state and prospects of development of specific socio-economic phenomena and processes.

Contacts: Karabassov Rassul, head of the department "Мanagement and marketing" 39-82-08

E-mail: r.karabassov@kazatu.edu.kz

 


 

8D04105, PhD – MARKETING

Duration of education: 3 years

Form of education: full-time

Brief description of the application of knowledge: in the modern world, every company must constantly study the market, analyze market opportunities, to choose what products he needs to make, which was in demand from consumers. Management companies always carries out its activities in accordance with market requirements and demands of the consumer. These functions are performed by the marketer. Each enterprise has a marketing department, where marketers are engaged in a constant study of the customer requirements, the best ways to meet the needs, strengths and weaknesses of competitors and the market. Marketing is a popular profession in the educational market.

Brief description of skills: PhD doctoral graduate with a degree in Marketing in the learning process develops the following skills:

  • evaluate and synthesize scientific theories, knowledge and ideas in the field of marketing based on the using of research results, modern methodology, approaches and trends of their development in order to create their own contribution to building up the scientific potential of the fundamental and applied school of marketing;
  • apply effective methods of planning and organizing scientific research of high significance in the framework of ongoing projects, forming a consistent methodology for their implementation and using scientific methods of research practice (general, interdisciplinary , quantitative, qualitative, new, original : imitation, ethnographic, synectic and others);
  • celebrating concept and policy of market development, industry organizations on the basis of their systemic analysis, evaluation of strategic groups of competitors and smart technologies in order to increase the effectiveness of marketing activities in these areas and their projection on innovative and competitive development directions;
  • create original scientific products of different levels based on planning and implementing an integrated research process, applying combined techniques and interdisciplinary knowledge, reasonably presenting their results, expanding the scope of existing knowledge for discussion in discussions and publications of national and international refereed publications included in the Clarivate Analytics, Scopus and others;
  • promote technological, social development in the interest of the formation of the Kazakhstan scientific school of marketing and economic society, expanding the academic, professional, research and educational contexts, as well as defining the strategy of improving the personal and professional growth.

Program Summary: The aim of the educational program PhD doctoral specialty 8D04105 - «Marketing» is a training specialist in marketing of the new formation, having a broad fundamental knowledge, proactive, adaptive to the changing requirements of the labor market and modern technology, able to work both individually and in a team.

This educational program reinforces the connection with practice, allowing to prepare high level specialists with high civil position of professional culture, professional competence. Choice doctoral individual trajectory of education in the modern areas of the economy, marketing and commercial activities, makes it possible to create conditions for mobile flexible planning of the educational process, to develop students' ability to self-improvement and self-development, raise the need and skills of independent creative mastery of modern knowledge, to master the basic courses the intersection of science, guaranteeing professional mobility on an international level.

Learning outcomes

Graduates of this program will be able to demonstrate:

ON1. To use the conceptual and methodological apparatus of economic sciences to solve non-standard problems of various levels of complexity in the analysis of modern economic policy and economic processes at the national and international level.

ON2. Have the skills to apply modern marketing research methodologies using digital technologies in the preparation of marketing strategic plans.

ON3. Choose innovative strategies and strategies of interpersonal interaction to solve economic problems at various levels

ON4. Calculate applied methods and techniques in complex marketing research and make a forecast when developing scientific projects.

ON5. Offer creative organizational and managerial solutions in professional activity and willingness to take responsibility for them

ON6. Be able to compile, analyze and interpret marketing and other reports, as well as use the results of the analysis to make optimal management decisions.

ON7. Be able to investigate the market conditions of educational services, predict and promote current trends in the development of the educational system and innovative activities

ON8. Confirm professional activity, guided by the principles of social responsibility and analysis of socio-economic problems in conjunction with a wide range of political, institutional, psychological factors

International cooperation

As part of the state-funded "500 Scholars" program, Senior Lecturer B.B. Bermukhambetova completed a research internship at the University of Illinois Urbana-Champaign (USA) in 2024. In 2025, Professor M.Sh. Bauer undertook academic training at Humboldt University of Berlin (Germany), while A.E. Agumbayeva continued her master's studies at New York University (USA).

During the 2025–2026 academic year, students of the educational program participated in academic studies and internships at universities in the Czech Republic, Poland, the United States, the Republic of Korea, and the Kyrgyz Republic. Within the framework of the Erasmus+ program, master's students Aruzhan Zhdankhan, Eldos Zhekshenov, Mali Aysar, Ayym Abildinova, and Aigul Mynzhasarova studied at leading universities in the Czech Republic, Poland, and the United States. Doctoral students M. Alpysova and R. Rysmaganbetova completed research internships at AGH University of Krakow (Poland).

Undergraduate students also participate in outbound academic mobility programs, studying at Jeonbuk National University (Republic of Korea) and K.I. Skryabin Kyrgyz National Agrarian University (Kyrgyz Republic).

As part of international academic cooperation, doctoral students of the educational program 8D04102 "Economics and Organization in the Agro-Industrial Complex", A.T. Abdildin and U.A. Nurpeisov, completed research internships at AGH University of Krakow (Poland), which contributed to the development of their research competencies and the expansion of international scientific collaboration.

An important area of international activity is overseas research and professional internships for academic staff. Between 2023 and 2025, faculty members and researchers completed internships in Latvia, Moldova, Belarus, Uzbekistan, Türkiye, Italy, and France.

In 2025, R.A. Karabasov completed professional internships in Latvia and Moldova focusing on the certification of organic products and organic aquaculture.

In 2025, A.Zh. Nukesheva participated in the Erasmus+ Academic Mobility Programme, completing a research and professional internship at the Czech University of Life Sciences Prague (CZU). This experience contributed to the development of international academic cooperation, the exchange of professional expertise, and the enhancement of academic and professional competencies.

In 2026, A.E. Kozhakhmetova served as a visiting lecturer at K.I. Skryabin Kyrgyz National Agrarian University (Bishkek, Kyrgyz Republic), where she delivered a series of lectures aimed at exchanging academic and pedagogical experience, strengthening international cooperation, and fostering academic partnerships between universities.

   

 

The participation of faculty members and students in international educational and research programs promotes integration into the global academic community, enhances the quality of education, and contributes to the advancement of research and innovation.

 


 

Seifullin KATU is a member of the Association "International Network of Master Programs in Agricultural Management and Rural Development of the project of the German Service for the Exchange of Students (DAAD)". Through a unified network of training graduate specialization courses "Agricultural Management" made a partnership with the agricultural universities of Kazakhstan, Ukraine, Russia, Georgia, Armenia, Germany and others.

For more than 20 years, KATU has been cooperating fruitfully with the University of Applied Sciences "Weihenstephan-Trisdorf" (Germany). The cooperation is being conducted in the direction of master's training in the specialty "Management" with the specialization "Agrarian Management". According to the agreement on cooperation S. Seifullin KATU carries out the preparation of masters for the joint educational program of bipartite education, which meets the modern requirements of the labor market and contributes to the competitiveness of graduates.

Since 2003, more than 120 graduates graduated from the Master's Degree in Management, including both the scientific and pedagogical, and the profile direction.

The master's course "Agrarian Management" has successfully passed accreditation.

Teachers of the University of Applied Sciences "Weihenstephan-Trisdorf" every year give lectures, seminars for students and undergraduates of the specialty "Management". In 2015-2017 professor, dean of the agricultural faculty R. Schlauderer, associate professors M.Trester, G.Shauer, M.Trozder And K. Schindler, who is the Master of Science in the University of Applied Sciences in Weihenstephan, as well as graduates of the MBA "Agrarian Management" conducted lectures and seminars.

On July 2, 2016, the Kazakhstan-German round table on the development of higher education in the agrarian sphere was held. Its purpose was to consider the topical issues of training innovative management personnel for the agricultural sector, discuss prospects and find effective ways to solve the problems in this area.

The master of the University of Applied Sciences Weihenstephan-Trisdorf Paul Witman conducted research work in Kazakhstan and collected data on the writing of the master's thesis in the framework of the DSG program.

n academic year 2016-2017 one teacher (Mutalieva Madina Nurlanovna), who teaches for master students in the specialty 6M050700 - Management went to a training seminar at the University of Applied Sciences Weinstefan, Germany.

In 2015-2017 undergraduate of the 1st year M. Mukalieva went to study at the University of Applied Sciences Weihenstephan – Trizdorf, Germany for 2 semesters within academic mobility framework.

In 2016, undergraduate students of the specialty 5B050700 - "Management" Kim Alisa, Kadyrbayev Dastan and Dzhumadilov Damir have been practicing at this university.

The department also cooperates fruitfully with the agrarian University of Plovdiv (Bulgaria), the Belarusian State Agricultural Technical University (Belorussia), the Tyumen State University (Russian Federation), and others.

Every year, graduate students go to foreign scientific internships in universities of Russia, the Czech Republic, the PRC, Poland, Italy, etc.

The number of students and undergraduates of the specialty who are participating under the program of academic mobility is growing.

 

In 2013-2014 academic year 2 master students  (S.O Umerbekova,  A.A Kaliev.) and one graduate student  (A.Adilbek) trained at the Agrarian University Nitra (Slovakia). In 2014-2015 academic year, two students went on academic mobility program: Zh Rashev at Agricultural University of Plovdiv (Bulgaria); M. Baytakova in Tyumen State University (Russia).  In 2015-2016 academic year, 3 students 5B050700 specialty - "Management":Zh Ahmedbekova, G. Japarova, A. Adilbek  trained on academic mobility in Kazakhstan Al-Farabi Kazakh National University.

In the second semester of 2016-2017 academic year, three students of the specialty went to study the internal academic mobility: the 2nd year student Umurzakov M.  to the A. Baytursynov Kostanay State University and the third year students Zhailaubaeva A. and Darkhan K. to Almaty Technological University.

  • 2018 14 master's degree students majoring in 6M050700 – "Management" were trained at the State Agricultural University.Hugo Kollontai in Krakow (Poland) and 7 undergraduates at the National agrarian University of Almaty.
  • In the 2018-2019 academic year 4 undergraduates went on program of academic mobility Beisenov A. Zhaksylykov A., Kadyrova G. E., Kipshakbaev A. M. and Reinhard Martin Germany, Weihenstephan-Triesdorf (Germany) 

Over the past 3 years, as part of the program of academic mobility and multilingual education, faculty members from Bulgaria, Lithuania, South Korea (Antanas Maziliauskas- Lithuania, N. Bencheva-Bulgaria, Song Su-Lim, South Korea, etc.) visited S. Seifullin KATU and conducted classes with students of the "Management".

International svzi in the 2023-2024 academic year are getting stronger, lectures are being given and conduct practical seminars at the Kazakh Agrotechnical Research University named after S. Seifullin was started by a professor from the Polish University of Science and Technology AGH named after Stanislav Stasic (Krakow) Anna Dubel№ The professor will conduct several training seminars for young scientists and doctoral students and, as a result, together with young scientists, will prepare an application for participation in grant programs, international projects, and international scientific research.

Rector of KazATIU, Kanat Maratovich Tireuov, together with the professor discussed the prospects of cooperation with the Krakow University of Science and Technology, as well as the possibility of organizing training programs for double diplomas in magistracy

2023. Professor of Korean University Song Soo Lim arrived to make a presentation at the Plenary Session of the International Scientific and Practical Conference dedicated to the 60th anniversary of the Faculty of Economics, as well as lecturing for students gr. 07-044-20-01, 07-044-20-02, 07-044-20-03, 07-044-20-04 on the discipline "Project management in the agricultural sector" on the topic: "Agricultural projects and investment risk mitigation."

Korea University according to the ranking of world universities (QS World University Rankings) 2023 - takes 74th position

2024 ohu zhylynan bastap, Bolashak fellows, e.і.k., management women marketing departments, Sautpaev Sh. E. Nukesheva A, Zh. Lithuania elіnіі.

"Vilnius University, Faculty of Economics and Business Administration" University,, 500 Kalym,, basym bayttardyk tіzbesine engіzilgen "Auyl sharuashylyk yndagy management" baқdarlamasy boyynysh қylymdamadan

Strengthening Academic Cooperation and Developing Educational Programs: Results of Joint Activities between S. Seifullin Kazakh Agrotechnical Research University and K. I. Skryabin Kyrgyz National Agrarian University

Students life

Eleven instructors from the Department of Management and Marketing function as student academic group curators. Learning activities are organized as interactive curatorial hours or as educational dialogues addressing a range of subjects related to society and student life. Connections are scheduled with well-known politicians, officials, entrepreneurs, police enforcement officers, and medical institutions. Students visit theaters, museums, exhibitions and cinemas. As a result, a person with an understanding of the moral and cultural norms of the country develops an ethno-culturally competent personality.

A significant amount of work is done in collaboration with students in arranging activities that ensure the immediate elimination and neutralization of antisocial beliefs, extremism, negative behaviors, etc. among students.

Educational work at the department is carried out in the following areas:

- Legal education

- Civic and patriotic education

- Spiritual and moral education

- Cultural and aesthetic education

- Labor education

- Formation of a healthy lifestyle.

Since the beginning of the 2023–2024 academic year, the department's curators have been actively conducting open curatorial hours dedicated to significant events. Thus, since the beginning of the academic year, the curators have been working to introduce first-year students with the regulations established  by the university, the basic principles of academic integrity, and an explanation of a responsible attitude toward the contents of the "Code of Honor," strict observance of the standards set forth by the institution, and the prevention of violations of the Republic of Kazakhstan's Criminal Code and Administrative Code. This work was carried out with the involvement of Kanafin Talgat Zekenovich, a specialist in the Department of Cultural and Mass Work.

On September 27, 2023, the curators of the academic groups of the Department of Management and Marketing organized a literary and musical evening "Karttarym-asyl Kazynam" dedicated to the Day of the Elderly.

 

On November 8, 2023, junior and senior year students of the educational program "Business Management and Entrepreneurship" debated the topic of "Artificial Intelligence."

 

 in the 2023 academic year in Almaty on the basis of KazNU them. Al-Farabi hosted the final of the XV Republican Student Olympiad in the OP "6V04107 - Marketing" on the topic: "Digital marketing: modern trends and prospects."

Kazakh Agrotechnical Research University named after Saken Seifullin was represented by the PopStar team consisting of students of the Faculty of Economics of the OP 6B041 Digital Marketing 3 courses of the group 20-13 Bayburina Diana, Asanova Ayanym, Ibraeva Madina, scientific adviser Ph.D., ass. professor of the Department of Management and Marketing Karabasov Rasul Asylbekovich

 

STEP INTO SCIENCE IS THE PATH TO SUCCESS!

A startup by students from the Economics, Management, and Marketing program was recognized at the national Sustainable Business competition

 

 

 

 

Information on subject Olympiads "Management"

2024-2025 OKU ZHYLY
INFORMATION ON REPUBLICAN SUBJECT OLYMPIADS AND CONFERENCES BY THE DEPARTMENT

 

NAME
OP
Full name
of the student
Place of Degree Obtained Venue of the Olympics
6В04103 - "BUSINESS MANAGEMENT AND ENTREPRENEURSHIP" Berlibek Tomiris,
Turysbek Aida,
Khasen Ayim
 (Scientific supervisor Zhenskhan D.,
Ernazarova A.K)
III degree diploma XVI Republican student subject Olympiad in the specialty "Management" at the International University of Business named after Kenzhegali Sagadiev, Almaty
6В04103 - "BUSINESS MANAGEMENT AND ENTREPRENEURSHIP" Parim Sayat, Amonov Bilal, Serikuli Meirzhan, Seisetova Adiya
(Scientific supervisor Sautpaeva Sh.E.)
III degree diploma KazATIU named after. S.Seifullina

Statistics regarding Olympiads in the Management and Marketing Department

 

 

Specifics of educational programs: "Business Management and Entrepreneurship", "Agricultural Management" " Management in AIC"

During the development of management science and practice, a number of fairly holistic management units have been formed, in this regard, specialists are annually trained in the educational programs "Business Management and Entrepreneurship", "Agricultural Management", "Management in AIC" in accordance with the current and future needs of the labor market, which is dynamically developing and improving. Every year, on the basis of discussion and coordination of professional competencies with potential employers in the field of management (state and local governments, enterprises and organizations of all forms of ownership and activities), the educational programs in the direction of "Business and Management" are made appropriate changes to the list and content of the disciplines of the basic and profile cycles.

All disciplines have professional expediency, are relevant and timely, have a practical orientation and are focused on the needs of employers. According to the results of the 2018 NAAR rating, all three levels received fairly high results: bachelor's degree-7th place, master's degree-3rd place, doctoral degree-4th place.

Feature programs on three levels is a practical orientation and a high level of independent work of students. They were developed together with teachers with many years of practical experience, production farmers and focused on the strengths of agricultural education in Kazakhstan. In the process of training, the main emphasis is on interactive forms (seminars, presentations, practices) and practical content (real research), in order to eventually get versatile qualified graduates who meet modern professional requirements. Independent profile training of students provides a wide range of subjects to choose from.

Within the framework of the international master's course "Agricultural Management" program, an annual recruitment to the scientific and pedagogical magistracy 7M041-Management "Agricultural management"is held. This program is accredited by the International Commission of the Accreditation Institute, certification and quality assurance ACQUIN in the period from September 2016 to March 2018 and from March 2018 to September 2021 and is a joint two-degree program with the University of applied Sciences Weinstephan-Triesdorf(Germany).

To implement the training masters educational program involved: teachers and professors from the University of applied Sciences Weienstephan-Triesdorf (Germany); well - known agricultural scientists; managers-practitioners with extensive experience in administrative and managerial work (Managers, Directors, Departments Heads). According to experts, the educational program "Agricultural Management" in the direction 7M041 - "Business and Management" can be recommended in the educational process in Universities of Kazakhstan.

In the conditions of globalization, foreign policy and economic context in order to improve educational competencies in educational programs "Business Management and Entrepreneurship", "Agricultural Management", "Management in AIC" the Department is actively working to establish contacts with economic universities in Germany, Bulgaria, South Korea, Russia and Ukraine. Traditionally, the Department lectures and seminars are held by foreign scientists, including: Ralph Schlauderer, Georеg Schauer, Reiner Doluszitz, Michael Troezder, Christian Schindler, Marcus Hains. University of applied SciencesWeinstephan(Germany), Vilma Atkochunen, Alexander Stulginska University(Lithuania), Professor Song Su Lim, Korea University, (Korea).

The solution of modern urgent problems facing the agro-industrial complex of the Republic of Kazakhstan, considered by the Department in ordert o improve the quality of professional training of highly qualified specialists, is aimed at further expanding ties with the world's leading scientific centers.

For the implementation of educational programs: "Management of Entrepreneurship", "Agrarian Management", "Management in AIC" reading special disciplines involves experts having extensive practical experience in various sectors of economy, so students can choose the direction of his futurespeciality. For example, A.Medeubaev, Director of LLP "Agrofirma Zher 888"; G.Baymakova, Head of Property "Olzhas"; E.Zh.Kaitanov, chief specialist of "Samruk Energy".

Meeting sand conversations with employers are regularly organized and conducted, during which questionnaires are carried out, comments and suggestions are heard, aimed at improving the further work on the training of highly qualified specialists. The problemati c points identified in the survey are the discussed at the meetings of the Department. The result of this workisthedevelopment and improvement of new courses, which take into account the expressed wishes and suggestions of stakeholders. As employers, specialists of the economic service of various institutionsandenterprises of Astana and Akmol are gion wereinvolved. Thus, the discussion Of the educational program of master's and bachelor's degree was attended by specialists: JSC Akmolacarrepairplant, LLP "Astykkoimalary", the Ministry of agriculture, etc.

The specifics of the educational programs 6B04104 – «Digital Marketing», 7M04106 – «Marketing and Brand Management in the market of commodities and services», 8D04105 – «Marketing»

The specifics of the educational programs

6B04104 – «Digital Marketing», 7M04106 – «Marketing and Brand Management in the market of commodities and services», 8D04105 – «Marketing»

 

The need for marketing specialists caused by the fact that in a market economy and the emerging competitive environment, more companies are turning to marketing as a system of  building its market policy.

Using the management in the modern concept of marketing companies strive to base their activities in accordance with its key principle: to produce what is sold, rather than to sell what is produced.

Systematic and scientific-organized marketing allows companies to study the market thoroughly and comprehensively, to form and to influence actively the demand, to plan product portfolio efficiently and effectively carry out promotional activities, to carry out pricing policies.

A special place in educational programs is occupied by the formation of professional knowledge and skills in such areas as marketing strategy, digital marketing, brand management, consumer behavior, neuromarketing, modern marketing practices, market analytics, etc.

Today, labor market of our region demands specialists of marketing, advertising, marketing and sales managers, and other professionals who need to have a degree in marketing. Therefore, one can predict that the further development of market relations in the Republic of Kazakhstan will lead to increase the demand for specialists in marketing.

Graduates of the educational program 6B04104 – «Digital Marketing» can work not only in advertising or marketing agencies, but also engage in marketing in all its manifestations: create products, work with pricing, develop network trading, study consumers and the market, conduct marketing research, as well as develop a system for creating, developing and promoting a product and company in general.

Graduates of educational programs 7M04106 – «Marketing and Brand Management in the market of commodities and services», 8D04105 – «Marketing» can successfully work in the following sectors and areas:

  • Research and teaching activities in the system of higher and postgraduate education and scientific sphere;
  • production activities as marketing, finance director, manager, consultant, specialist of administrative bodies, researcher at the Institute, research programs, international cooperation programs, etc..

6B04104 – «Digital Marketing», 7M04106 – «Marketing and Brand Management in the market of commodities and services», 8D04105 – «Marketing» Educational programs are interdisciplinary and practice-oriented.

Leading practitioners are involved in the educational process of programs at all three levels to conduct disciplines, as well as to conduct guest lectures and master classes.

According to the results of the NAAR 2023 rating, educational programs received fairly high results: Bachelor's Degree - 4 place, Master's Degree - 5 place.

Graduates of the programs are in demand in the labor market. According to graduate monitoring, 80% of students find high-paying jobs in their specialty during their studies or immediately after graduating from the program.

Specifics of educational programs:6B04105 - “Economics of modern business”, 7М04102- "SARUD Sustainable agriculture and rural development", 7M04117 - “Agricultural Business”, 8D04102 “Economics and organization of agro-industrial complex”

NAME OF THE EDUCATIONAL PROGRAM: 6B04105 - “Economics of modern business”

Degree: Bachelor of Business and Management educational program

6В04105 - “Economics”

Duration of study: 4 years

Form of study: full-time

Core subjects: mathematics, geography

The purpose of the educational program. Training of specialists with in-depth knowledge of the economic behavior of an enterprise in market conditions: in matters of business organization and analysis of business processes, target functions of production activities, justification of the volume of the production program, financial conditions and sources, personnel and organizational support, business planning, increasing the efficiency of entrepreneurship and competitiveness taking into account the needs of the regional labor market.

Relevance. The training of specialists in accordance with the program is characterized by high relevance, due to the fact that the labor market requires specialists with deep economic knowledge, capable of analyzing the problems of enterprises, developing ways to solve them, as well as proposals for improving state economic policy.

Competitive advantages. The program is based on professorial scientific seminars, proprietary courses, guest lectures, and master classes by famous scientists and practitioners. The effective implementation of the educational program can be facilitated by the presence of a developed infrastructure, specialized laboratories and offices at the university.

Uniqueness is determined by the competencies that are achieved as a result of mastering this Bachelor's Educational Program (EP). The EP allows for a more in-depth study of agricultural economics, which is ensured by the presence of alternative disciplines in the structure of the curriculum.

Contacts of the responsible teacher, to whom you can contact with additional questions: Kunafina Gulzhan Candidate of Economic Sciences, Associate Professor, Department of Economics 8-7172-395927 E g.kunafina@kazatu.edu.kz


SARUD Sustainable Agriculture and Rural Development

NAME OF EDUCATIONAL PROGRAM: 7М04102- "SARUD Sustainable agriculture and rural development"

Qualification: Master of Economic Sciences in educational program 7M04102- "SARUD Sustainable Agriculture and Rural Development"

Duration of training: 2 years.

Form of study: full-time.

The goal of the educational program is to prepare masters who have the knowledge necessary for professional activities about the principles of sustainable agriculture, the features of the development of rural areas, who are able to analyze the factors and conditions of sustainable development, as well as apply various tools for making management decisions and developing strategies for the sustainable development of business entities and rural areas. communities.

The relevance of the educational program "SARUD Sustainable Agriculture and Rural Development" is due to the growing demand for economists - professionals in planning the activities of enterprises and organizations of various forms of ownership and management. No company can exist without economists - after all, as soon as a company appears, the need for planning immediately appears. Therefore, we can say that today an economist is one of the main and most in demand professions.

Competitive advantages. The educational program is based on scientific seminars, guest lectures, and master classes by famous scientists and practitioners. Scientific and economic research is carried out on the basis of the existing infrastructure of the university. The effective implementation of research activities is facilitated by the functioning of specialized teaching and research rooms and affiliated organizations of the university.

Uniqueness. The educational program "SARUD Sustainable Agriculture and Rural Development" is built on the enhanced integration of educational, methodological and research activities, which is focused on training scientific and pedagogical personnel with a high level of knowledge, skills, abilities and competencies. The program is based on professorial scientific seminars, proprietary courses, guest lectures, and master classes by famous scientists and practitioners.

Contacts of the responsible teacher, to whom you can contact with additional questions: Tolysbayeva Marzhan Candidate of Economic Sciences, Associate Professor, Department of Economics 8-7172-395927 E-mail: m.tolysbayeva@kazatu.edu.kz


 

Agricultural business

NAME OF EDUCATIONAL PROGRAM: 7M04117 - “Agricultural Business”

Qualification: Master of Economic Sciences in educational program 7M04117 - “Agricultural Business”

Duration of training: 2 years.

Form of study: full-time.

The purpose of the educational program is to prepare masters of economic sciences with a high level of competence, as well as to train personnel at the local and international level with professional skills in the development and adoption of economically sound management decisions for agricultural business organizations in the agro-industrial complex.

The relevance of the educational program “Agricultural Business” is due to the importance of agriculture and the agro-industrial complex in ensuring sustainable socio-economic development and food security. In conditions of instability in world energy markets, for countries exporting relevant raw materials that have the opportunity to develop agricultural production, the issues of training specialists in agricultural business become of particular importance. Currently, there is an expansion of Russian-Kazakh economic cooperation, and many agreements are in force between the countries. This educational program involves training competent specialists with specialized knowledge about agricultural business, who can in the future contribute to solving current problems in the agricultural sector and contribute to the realization of various opportunities in this sector.

Competitive advantages. The educational program is aimed primarily at training specialists for international agribusiness and is practice-oriented in nature. An approach that involves conducting classes with the participation of well-known scientists and specialists with significant practical experience, including experience in agribusiness, can provide competitive advantages to an educational program. Advantages for training and research activities can also be provided due to the presence of a developed infrastructure of universities, the functioning of specialized offices, and affiliated organizations.

Uniqueness. The joint educational program “Agricultural Business” was jointly developed and will be implemented by the Peoples' Friendship University of Russia and the Seifullin Kazakh Agrotechnical Research University to train highly qualified specialists in agricultural business based on the integration of efforts and accumulated knowledge

 


"Economics and organization of agro-industrial complex" - doctoral studies

Qualification: Doctor of Philosophy PhD in educational program 8D04102 “Economics and organization of agro-industrial complex”

Duration of training: 3 years

Form of study: full-time

The goal of the educational program is to prepare international-level PhD doctors for scientific and pedagogical work in the field of developing theoretical and methodological provisions for the analysis of economic processes and systems, as well as professional activities related to the application and improvement of methods for modeling and forecasting economic and production processes in an innovative economy.

Relevance. Graduates of the doctoral program are the most sought-after specialists who have a systematic vision of economic problems, are able to identify commercial opportunities for the application and implementation of research results, conduct an examination of research problems, and effectively manage knowledge-intensive projects.

Competitive advantages. The basis of the EP consists of professorial scientific seminars, proprietary courses, guest lectures, master classes of famous scientists and practitioners. Scientific and applied research is carried out within the framework of scientific schools of leading scientists of the Republic of Kazakhstan. The effective implementation of research activities of the EP is facilitated by the functioning of specialized teaching and research rooms.

Uniqueness. The PhD educational program is built on the enhanced integration of educational, methodological and research activities and is focused on training scientific and pedagogical personnel with a high level of knowledge, abilities, skills and competencies in the field of economics. The basis of the fundamental educational doctoral program is the author's courses, professorial scientific seminars, guest lectures, master classes of famous scientists and practitioners.

Contacts of the responsible teacher, to whom you can contact with additional questions: Tolysbayeva Marzhan  Candidate of Economic Sciences, Associate Professor, Department of Economics 8-7172-395927 m.tolysbayeva@kazatu.edu.kz

Contacts

010000, Kazakhstan Republic,

Astana, Pobeda, 62,

Main office tel.: +7 (7172) 39-67-02,

e-mail: dzhenskhan@gmail.com 

DOCUMENTS
Educational program7 M04116 Business management and technology 2025
Educational program 8D04107 Bisiness Administration DBA ( by field) 2025
Educational program development plan
Educational program development plan 8D04105 - "Marketing"
Educational program development plan 7M04106 -''Marketing and brand management in the market of goods and services"
Educational program development plan 6B04104 - "Digital Marketing"
EducationaI program «Management in agriculture»
Educational program 7M04101 - «Agrarian Management»
Educational program "6B04101 - Business management and entrepreneurship"
EDUCATIONAL PROGRAM «Management in agriculture» (doctoral)
Educational program 7M04101 "Agricultural management"
Educational program 8D041«Marketing»
EducationaI program Business management and entrepreneurship (undergraduate)
Plan development of the educational program 7M04101 "Agricultural management" 2024-2029
EducationaI program AgricuIturaI management(speciaIized magistracy)
EducationaI program Agrarian Management(scientific and pedagogicaI)
Educational program 7М041 «Marketing and brand management in the market of goods and services» (2 years)
Educational program "8D04101 - Management in africulture"
EDUCATIONAL PROGRAM «Agrarian Management» (scientific and pedagogical magistracy)
EDUCATIONAL PROGRAM «Agrarian Management» (specialized magistracy)
EDUCATIONAL PROGRAM «Business management and entrepreneurship» (undergraduate)
EducationaI program Management in agricuIture (doctoraI)
Certificate of accreditation of the educational program 7М04117- «Agrarian Bisiness»
Certificate of accreditation of the educational program: "6В04105 - "Modern Business Economics "
Certificate of accreditation of the educational program: "7M04102 SARUD Sustainable Agriculture and Rural Development"
Certificate of accreditation of the educational program: "7M04116 - Business Management and Technology"
Certificate of accreditation of the educational program: "8D04107 - Business Administration (by Industry) (DBA)
Certificate of accreditation of the educational program: "8D04102 Agro-industrial complex Economics and organizing "
Certificate of accreditation of the educational program 5D051100 "Marketing"
Certificate of accreditation of the educational program 6В04103 – «Business Management and Entrepreneurship»
Certificate of accreditation of the educational program 6М051100 "Marketing"
Certificate of accreditation of the educational program 5B051100 "Marketing"
Certificate of accreditation of the educational program 8D04101 «Agro – IndustriaI CompIex Management»
Certificate of accreditation of the educational program 7M04101 - «Agrarian Management»
EDUCATIONAL PROGRAM DEVELOPMENT PLAN
Plan for the development of the educational program 6B04103 "Business Management and Entrepreneurship" for 2024-2029
Plan development of the educational program 7M04115 "Strategic Management" (Executive MBA) 2024-2029 y y.
Development plan of the educational program "8D04101 Management in Agriculture" for 2024-2029
Master's thesis topics
Topics of doctoral dissertations
PLAN DEVELOPMENT OF THE EDUCATIONAL PROGRAM 7M04106 "Marketing and Brand Management in the market of commodities and services" for 2024-2029
PLAN DEVELOPMENT OF THE EDUCATIONAL PROGRAM 6B04104 "Digital маркетинг" for 2024-2029
PLAN DEVELOPMENT OF THE EDUCATIONAL PROGRAM 8D04105 "Marketing" for 2024-2029